In selling your services or products, just like in court, you have to prove your case. Here are 13 ways to prove your case to your prospects and ultimately improve sales in your business. These are sub heads taken from a Dan Kennedy special report.

1. Demonstration - It helps if people can either see the thing work or results manifested.

2. Association - The people or companies you link yourself to are important.

3. Affinity - Are you one of them? Let them know it.

4. Endorsements - Celebrity serves as proof.

5. Safety in Numbers - How many have you sold or how many clients do you have?

6. Pictures - Photos DO trump 1,000 words.

7. Math - use apples to oranges comparisons to trivialize your price.

8. Invitation - Your address matters (don't use PO boxes - disclose where you are)

9. Guaranties - Give them risk reversal AND connect the dots for them.

10. Status, Longevity,Size, Leadership - People are conditioned to rank.

11. Open Book - Use a compelling personal story with full disclosure.

12. Facts That May be Misinterpreted to Your Advantage - 2 + 2 may not equal 4.

13. The Customer Experience - They want more than your product or service