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Monthly Marketing Tips

Beaver Butt in Your Food

Todays Lesson – Ya gotta get noticed first.  There’s an old copywriting formula that goes by the acronym AIDA: A – Attention I – Interest D – Desire A – Action It’s a pretty handy tool, especially if you’re fumbling around for just the right structure for your next advertising piece. The copy that does […]


Marketing Mistakes-April Fool’s Marketing Screw Up’s

It’s April Fool’s Day but these are real marketing mistakes and screw ups by BIG companies. Enjoy! Coors translated its slogan, “Turn it loose” into Spanish where it was read as “Suffer from diarrhea.” Colgate introduced a toothpaste in France called “Cue”, the name of a notorious porn magazine. Scandinavian vacuum Electrolux for a brief […]


Become an Author and Gain Instant Credibility with your Audience

Ever wanted to become an Author but just didn’t think you had the time?  Join us March 13th at our Arizona Marketing Association Monthly Event to Learn How You Can Gain Instant Credibility with your Audience!!! Loading the player for bNrQysB9hRY…


13 Ways Your Business Can Prove It’s Case and Improve Sales

In selling your services or products, just like in court, you have to prove your case. Here are 13 ways to prove your case to your prospects and ultimately improve sales in your business. These are sub heads taken from a Dan Kennedy special report. 1. Demonstration – It helps if people can either see […]


Lift Your Business With A Rising Tide of New Customers

There’s nothing I like more than to be by the water during the summer time. It reminds me of my favorite saying, “a rising tide lifts all boats”. I use to moor a 38′ power boat in Olympia, WA and spend summer weekends and vacations on Puget Sound. If you want your boat to go […]