Your Ultimate Marketing Resource in the Greater Arizona Area!

Marketing Campaigns

Direct Response or Bust!

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing […]


Key Components of a Marketing System

Affordability: Your marketing systems must deliver profitable results. You have to know what a customer is worth to you, then decide what you are reasonably willing to invest to acquire one, then build systems that work within that limit. However, there’s no free lunch, so if a customer is worth $1,000 and you’re only willing […]


Define a Clear Message

One of the biggest obstacles to prosperity for most business owners is that they don’t have a clear message to communicate to the market. Somebody sets up a restaurant, a florist shop or coaching practice and they spend all their time and energy worrying about what it looks like inside or what their website is […]


Open – PRIZE Inside!!!!

And now for today’s marketing tip…. C’mon, who can resist it?… a package loaded with tasty caramel corn, peanuts, and a mystery prize?    That’s the appeal of iconic Baseball snack food, “Cracker Jack” – made all the more famous by the song, “Take Me Out to the Ball Game,” sung in stadiums all across […]


Marketing Strategies-Entertain Your Way To Profits Part 2

Recently I gave you four marketing strategies to entertain your way to profits.  Here are four more great ways. 1. Calendar Marketing- Here’s where you become part of your clients life. As a marketer you must enter the conversation going on in the minds of your clients and prospects. The calendar gives you a plethora […]


Marketing Strategies-Entertain Your Way To Profits

The number one marketing sin of all time is being boring! The number one marketing sin in the new economy is being ordinary. Here is a list of 4 marketing strategies you can use to entertain your way to profits. 1. Tell Stories: We all have true stories, both personal and business, from our lives […]


Marketing Strategies-The Power of “Me to You” Marketing!

The marketing world is full of tactics and techniques “guaranteed” to help you improve the results of your next direct mail campaign, print ad campaign or email marketing campaign. Some work. Some do not. Times Square in New York City is a metaphor for what you, the business owner and marketer, are up against in […]


Business Marketing-OKAY THIS IS PERSONAL

When I said “THIS is Personal…” , did that generate a wee bit of interest? Look around you. The old school way of thinking about keeping “private matters private” has long since disappeared down the whirlwind of Social Media. Everything is public now – privacy is essentially dead. Most people don’t mind a bit. In […]


Direct Response Marketing-The 10 Money Making Rules You Need To Know

The 10 Money Making Rules You Need to Know for Successful Direct Response Marketing in your Business:   1. There will always be an offer or offers. 2. There will always be a reason to respond now. 3.There will always be clear instructions on how to respond. 4. There will always be tracking and measurement. […]


Business Marketing Strategies-TAKING ACTION

I love this story from GKIC’s Marketer of the Year, Walter Bergeron. Walter had a pretty damned good business going for himself down in Louisiana repairing electronics. But he had this feeling he was missing out on some real potential. While attending one of GKIC’s “Fast Implementation Bootcamps,” Walter heard Bill Glazer say this: “Look […]