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Copywriting

These are posts about copywriting.

Beaver Butt in Your Food

Todays Lesson – Ya gotta get noticed first.  There’s an old copywriting formula that goes by the acronym AIDA: A – Attention I – Interest D – Desire A – Action It’s a pretty handy tool, especially if you’re fumbling around for just the right structure for your next advertising piece. The copy that does […]


Open – PRIZE Inside!!!!

And now for today’s marketing tip…. C’mon, who can resist it?… a package loaded with tasty caramel corn, peanuts, and a mystery prize?    That’s the appeal of iconic Baseball snack food, “Cracker Jack” – made all the more famous by the song, “Take Me Out to the Ball Game,” sung in stadiums all across […]


Getting Your Emails Opened

Getting Your Email Opened Do you have a challenge getting your emails opened?  Duh…it’s a major challenge for every marketer.  The subject line is the KEY to increasing your open rates. Make your subject lines so irresistible, so alluring, that they’re nearly IMPOSSIBLE to ignore. Even a modest 10% to 20% boost in your open […]


Marketing Strategies-Entertain Your Way To Profits Part 2

Recently I gave you four marketing strategies to entertain your way to profits.  Here are four more great ways. 1. Calendar Marketing- Here’s where you become part of your clients life. As a marketer you must enter the conversation going on in the minds of your clients and prospects. The calendar gives you a plethora […]


Marketing Strategies-Entertain Your Way To Profits

The number one marketing sin of all time is being boring! The number one marketing sin in the new economy is being ordinary. Here is a list of 4 marketing strategies you can use to entertain your way to profits. 1. Tell Stories: We all have true stories, both personal and business, from our lives […]


Marketing Strategies-The Power of “Me to You” Marketing!

The marketing world is full of tactics and techniques “guaranteed” to help you improve the results of your next direct mail campaign, print ad campaign or email marketing campaign. Some work. Some do not. Times Square in New York City is a metaphor for what you, the business owner and marketer, are up against in […]


Copywriting-A BRIDGE TOO FAR

Ever see the World War II film entitled: “A Bridge Too Far”… here’s the recap from Wikipedia: The film tells the story of the failure of Operation Market Garden during World War II, the Allied attempt to break through German lines and seize several bridges in the occupied Netherlands, including one at Arnhem, with the […]


Business Marketing-OKAY THIS IS PERSONAL

When I said “THIS is Personal…” , did that generate a wee bit of interest? Look around you. The old school way of thinking about keeping “private matters private” has long since disappeared down the whirlwind of Social Media. Everything is public now – privacy is essentially dead. Most people don’t mind a bit. In […]


Direct Response Marketing-The 10 Money Making Rules You Need To Know

The 10 Money Making Rules You Need to Know for Successful Direct Response Marketing in your Business:   1. There will always be an offer or offers. 2. There will always be a reason to respond now. 3.There will always be clear instructions on how to respond. 4. There will always be tracking and measurement. […]


Marketing Mistakes-April Fool’s Marketing Screw Up’s

It’s April Fool’s Day but these are real marketing mistakes and screw ups by BIG companies. Enjoy! Coors translated its slogan, “Turn it loose” into Spanish where it was read as “Suffer from diarrhea.” Colgate introduced a toothpaste in France called “Cue”, the name of a notorious porn magazine. Scandinavian vacuum Electrolux for a brief […]