Copywriting

Beaver Butt in Your Food

Todays Lesson – Ya gotta get noticed first.  There’s an old copywriting formula that goes by the acronym AIDA: A – Attention I – Interest D – Desire A – Action It’s a pretty handy tool, especially if you’re fumbling around for just the right structure for your next advertising piece. The copy that does […]

• June 7, 2018 |
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Marketing Mistakes-April Fool’s Marketing Screw Up’s

With April Fool’s Day approaching, we thought we’d share with you these real marketing mistakes and screw ups by BIG companies. Enjoy! Coors translated its slogan, “Turn it loose” into Spanish where it was read as “Suffer from diarrhea.” Colgate introduced a toothpaste in France called “Cue”, the name of a notorious porn magazine. Scandinavian […]

• March 29, 2018 |
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Your Target Customer-BOLDNESS PAYS OFF

“Don’t be afraid to make some people angry. Boldness pays off. Think of this – in America, you can have 50% of the country dislike you and still be elected president.” ~ Dan Kennedy I can’t affirm that 50% stat is 100% accurate, but the point is dead on. When you draw a line in the […]

• March 8, 2018 |
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A Copywriting Must-GRAB THEIR ATTENTION..AND GRAB IT AGAIN

Dashiell Hammett, the famous mystery writer, once gave other writers this advice: “When in doubt, have someone come crashing through the door with a gun.” His advice reflects on the power of drama. When copywriting, you have to remember two things: it’s hard to get someone’s attention and it’s hard to keep their attention One […]

• February 1, 2018 |
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The 3 Major Mistakes That Will Doom Your Copywriting Effectiveness

There’s something magical about the number 3… it forms the basis for great drama (3-act plays), it’s the common structure for presentations (beginning, middle, end), and it’s a common rule-of-thumb in design, gardening, and so many more endeavors. Today I’m going to let you in on three (3) common mistakes that will absolutely KILL the […]

• January 18, 2018 |
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Copywriting 101: Make Your Prospect ACT NOW!

The old proverb goes like this: “He who hesitates is lost!” What that means to you as a marketer is a prospect who dithers and delays is a sale that more than likely doesn’t happen. Which is bad all around – for the prospect, who could vitally use the service / product you offer… and […]

• December 14, 2017 |
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Marketing 101 – 3 Things That KILL Sales Copy

Today I’m going to let you in on three (3) common mistakes that will absolutely KILL the effectiveness of your sales copy. 1. Don’t Be Boring. There’s NOTHING so deadly as a marketing message that fails to arouse the senses in any way whatsoever. You need to write copy in a way that stimulates, annoys, […]

• November 7, 2017 |
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Open – PRIZE Inside!!!!

And now for today’s marketing tip…. C’mon, who can resist it?… a package loaded with tasty caramel corn, peanuts, and a mystery prize?    That’s the appeal of iconic Baseball snack food, “Cracker Jack” – made all the more famous by the song, “Take Me Out to the Ball Game,” sung in stadiums all across […]

• October 4, 2013 |
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Getting Your Emails Opened

Getting Your Email Opened Do you have a challenge getting your emails opened?  Duh…it’s a major challenge for every marketer.  The subject line is the KEY to increasing your open rates. Make your subject lines so irresistible, so alluring, that they’re nearly IMPOSSIBLE to ignore. Even a modest 10% to 20% boost in your open […]

• September 20, 2013 |
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Marketing Strategies-Entertain Your Way To Profits Part 2

Recently I gave you four marketing strategies to entertain your way to profits.  Here are four more great ways. 1. Calendar Marketing- Here’s where you become part of your clients life. As a marketer you must enter the conversation going on in the minds of your clients and prospects. The calendar gives you a plethora […]

• June 21, 2013 |
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