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How to Increase Sales

These are posts about how to increase sales.

Copywriting 101: Make Your Prospect ACT NOW!

The old proverb goes like this: “He who hesitates is lost!” What that means to you as a marketer is a prospect who dithers and delays is a sale that more than likely doesn’t happen. Which is bad all around – for the prospect, who could vitally use the service / product you offer… and […]


Jumpstart Your Marketing With The “Rule Of 5”

Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right path. Now I’ve read the studies […]


7 Key Elements of Your Marketing System

Here are the key elements of a marketing system: 1. A selected group of prospects (sometimes referred to as a “farm”, “farm area” or “target market” The better the selection, the better the results. For example, when you are able to analyze the response to a mailing list, you can identify those elements with the […]


Profit Explosion: Value Means More than Cost

When you think in terms of how you can create more value, don’t think of how much more it is going to cost you. Think of ways to make yourself different, to make it more difficult for your customers to focus on price alone. Think of ways to set yourself apart, so that your customers […]


All Customers Are Not Created Equal

All customers are not created equal. And while it’s likely that 80 percent of your profits come from 20 percent of your customers, you should segment your customer list even further to create and market specific programs appropriately to each group depending on their needs and buying habits.


Retention Made Easy

The key to building great relationships and retaining customers is incredibly simple: Over-the-top customer service! In order for your customers to love you, you have to love them first. If your customers are not the most important part of your business, you’re missing the only opportunity you really have to explode your business and boost […]


How to Get More Business with These 8 Tips

Have you been wondering how to get more business prospects without paying an arm and a leg? We’ve got a bunch of fantastic marketing solutions that can help you get the business you want without breaking the bank. With these eight tidbits of how to get more business marketing know-how, you’ll find the customers that […]


Spend More Time Looking Through the Windshield than in the Rearview Mirror

As an entrepreneur, it’s vitally important to focus most of your time with your eyes looking “down the road” – into the future. Day in and day out, as busy business owners, we spend much of our time meeting and hopefully exceeding our current customers’ expectations. But it’s equally important that we spend time looking […]


Pay Attention to the Pain Points!

No matter how much your customers like you, they’re really buying the solutions you offer, and they’re buying to eliminate their pain points. Remember that your product or service must be of some benefit to them and make their lives easier and/or more enjoyable and potentially relieve some of their pain. After all, every single one of us has the same favorite radio […]


Insider Secrets to Increase Sales

While many people focus on online sales and eCommerce sites, it is important to realize that for small to large retail outlets actual in-person sales are still critical to the success of the business. Ensuring that your staff is trained to know how to increase sales without coming across as pushy or over-selling is essential […]