Your Ultimate Marketing Resource in the Greater Arizona Area!

Promoting Your Business

PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lie in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in […]


How Well Do You Know Your Vendors?

It’s extremely important to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get […]


Telemarketing is NOT the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing […]


Do You Have A Unique Selling Proposition?

If I were your prospective customer, why should I do business with you above any and all other options? Why would I be an absolute fool to buy what you sell from anyone else but you? That answer should be clearly articulated in the form of your USP. What you need to know… A USP […]


Target the Right Market

One of the keys to crafting the right message is making sure you are aiming it at the right market. The best possible offer made to someone who is wholly unqualified or wholly disinterested in it is not going to work. You’ve got to match your offer with the right people to receive those offers. […]


Communicating Effectively

Something that holds back many business owners is that they are concentrating so much on what they do, that they don’t focus on how to sell what they do. Let’s say you’re the best brain surgeon in the world.  Is this a valuable skill? Did you answer yes? If you did, let me ask you […]


Define a Clear Message

One of the biggest obstacles to prosperity for most business owners is that they don’t have a clear message to communicate to the market. Somebody sets up a restaurant, a florist shop or coaching practice and they spend all their time and energy worrying about what it looks like inside or what their website is […]


Beaver Butt in Your Food

Todays Lesson – Ya gotta get noticed first.  There’s an old copywriting formula that goes by the acronym AIDA: A – Attention I – Interest D – Desire A – Action It’s a pretty handy tool, especially if you’re fumbling around for just the right structure for your next advertising piece. The copy that does […]


Marketing Strategy-Promotion!

Here’s a blast from the past… a noted huckster and renowned Marketer of yore named Phineas Taylor (PT) Barnum. Born in the 19th century, Barnum was an entertainer, a businessman and eventually co-owner of the circus known as “The Greatest Show on Earth!” It’s said that when he died, he was given more column inches […]


Marketing Strategy-Increase Your Profits With Bounce Back Marketing

Today, I want to focus on a marketing strategy few business owners take advantage of, but one that is inexpensive and easy to implement-and one everybody is reading this can use. Amongst “old-time” marketers, it’s known as “bounce-back marketing.” A bounce-back is a follow up offer that’s sent to a customer along with a product […]