Your Ultimate Marketing Resource in the Greater Arizona Area!

Business Coaching

These are posts about business coaching.

Marketing Tips to Make Your Small Business Stand Out: Focus on Your Content

While marketing a small business through various online resources can be useful, it is important for you to think about how your content works. You need to make online content for your website or business that shows that you understand whatever it is you are trying to promote and that you are an expert in […]


All Customers Are Not Created Equal

All customers are not created equal. And while it’s likely that 80 percent of your profits come from 20 percent of your customers, you should segment your customer list even further to create and market specific programs appropriately to each group depending on their needs and buying habits.


Retention Made Easy

The key to building great relationships and retaining customers is incredibly simple: Over-the-top customer service! In order for your customers to love you, you have to love them first. If your customers are not the most important part of your business, you’re missing the only opportunity you really have to explode your business and boost […]


A ‘Stick Like Glue” Moment! Fill Your Bucket

Think of your company as a giant bucket of water. The water in your bucket represents your customers – the lifeblood of your business. Every drop of water that leaks out of your bucket is a lost customer and lost sales, including all future revenue. Ouch! If your company is like a leaky bucket – and every […]


Profit Boosting Tips: Money & Success

Don’t be emotional about money – it’s just a tool that can help you build your Dream Business. Get crystal clear on your ‘needs’ and then be willing to ‘invest’ in your future to reach your goals faster. The hard truth is if you’re not 100% committed to your goal, and willing to put skin […]


Dependable or Memorable? Choose Memorable!

If your business is dependable and does everything you’re supposed to, you’ll likely survive. But if you choose to memorable you’ll create raving fans have a steady stream of referred customers.


Productivity Tip: Don’t Be the Bottleneck

Trust your frontline staff to do what’s necessary to serve and please your customers without needing you to approve their every decision.


Some Important Points to Remember About The Lifetime Value of a Customer

Retained customers are more profitable. It costs less to sell to them, so they really impact your bottom line. Over-the-top customer service almost NEVER fails to pay off, and it improves your customers’ LTVs. When you lose a customer, you don’t just lose a sale—you lose his entire LTV—all his future sales and his referrals. […]


Delegate and Let Go

This strategy – while sensible in thought but scary in implementation – will really help to move your business forward. As entrepreneurs we tend to think that no one can do the job as well or as quickly as we can. We get stuck in this mind-set that we have to do it all. We’re […]


How Much Is Too Much?

So, how do you know what you’re worth? It’s pretty simple—you should begetting some complaints that your prices are too high! That’s right. If you aren’t getting a few complaints, you probably aren’t charging enough. You should be hearing some really serious push back from your prospects when you quote a price or offer a proposal to them. And I don’t mean a […]