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How to Get Customers

These are posts about how to get customers.

Copywriting 101: Make Your Prospect ACT NOW!

The old proverb goes like this: “He who hesitates is lost!” What that means to you as a marketer is a prospect who dithers and delays is a sale that more than likely doesn’t happen. Which is bad all around – for the prospect, who could vitally use the service / product you offer… and […]


Jumpstart Your Marketing With The “Rule Of 5”

Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right path. Now I’ve read the studies […]


Getting the Most from Social Media

A few quick keystrokes on your laptop can take you to any number of social media networks on the Internet – Facebook and Twitter, of course, the most popular. This is proof positive that the Internet has changed the way we relate and interact with each other whether we’re involved with business partners, clients, prospects, […]


Are Your Social Media Efforts Failing?

Even though social media continues to evolve and grow, there are still many small business owners who have yet to get on board. While they may think social media is just a passing fad, their customers do not. In fact, the majority of consumers (50.7% to be exact) say they use social media to communicate […]


A ‘Stick Like Glue” Moment! Customer Referral Programs

When you create your customer referral program, keep in mind that you’ve got to make it worth your customer’s time to participate. Unfortunately, many entrepreneurs are too cheap when it comes to their referral programs. Let me be clear, offering your customers a 10 percent discount on a future purchase is about as exciting as […]


Retention Made Easy

The key to building great relationships and retaining customers is incredibly simple: Over-the-top customer service! In order for your customers to love you, you have to love them first. If your customers are not the most important part of your business, you’re missing the only opportunity you really have to explode your business and boost […]


Understanding Customer Loyalty Programs

Think about yourself as a customer. Do you collect airline miles? Do you get bonus points for refunds by using one credit card instead of another? What about store programs? Do you have a bonus card for a particular grocery store or pharmacy? I know some people who carry more of those store key-chain cards […]


Dependable or Memorable? Choose Memorable!

If your business is dependable and does everything you’re supposed to, you’ll likely survive. But if you choose to memorable you’ll create raving fans have a steady stream of referred customers.


Some Important Points to Remember About The Lifetime Value of a Customer

Retained customers are more profitable. It costs less to sell to them, so they really impact your bottom line. Over-the-top customer service almost NEVER fails to pay off, and it improves your customers’ LTVs. When you lose a customer, you don’t just lose a sale—you lose his entire LTV—all his future sales and his referrals. […]


Stay in Front of Your Customers

If you want to stay in front of your competition and stay ahead of your goals for profit and growth, you have to stay in front of your customers. That’s really the point of good marketing. Your marketing should not be in place to simply tell your prospects and customers why they should buy your […]