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How to Get Customers

These are posts about how to get customers.

Retention Made Easy

The key to building great relationships and retaining customers is incredibly simple: Over-the-top customer service! In order for your customers to love you, you have to love them first. If your customers are not the most important part of your business, you’re missing the only opportunity you really have to explode your business and boost […]


Understanding Customer Loyalty Programs

Think about yourself as a customer. Do you collect airline miles? Do you get bonus points for refunds by using one credit card instead of another? What about store programs? Do you have a bonus card for a particular grocery store or pharmacy? I know some people who carry more of those store key-chain cards […]


Dependable or Memorable? Choose Memorable!

If your business is dependable and does everything you’re supposed to, you’ll likely survive. But if you choose to memorable you’ll create raving fans have a steady stream of referred customers.


Some Important Points to Remember About The Lifetime Value of a Customer

Retained customers are more profitable. It costs less to sell to them, so they really impact your bottom line. Over-the-top customer service almost NEVER fails to pay off, and it improves your customers’ LTVs. When you lose a customer, you don’t just lose a sale—you lose his entire LTV—all his future sales and his referrals. […]


Stay in Front of Your Customers

If you want to stay in front of your competition and stay ahead of your goals for profit and growth, you have to stay in front of your customers. That’s really the point of good marketing. Your marketing should not be in place to simply tell your prospects and customers why they should buy your […]


How to Get More Business with These 8 Tips

Have you been wondering how to get more business prospects without paying an arm and a leg? We’ve got a bunch of fantastic marketing solutions that can help you get the business you want without breaking the bank. With these eight tidbits of how to get more business marketing know-how, you’ll find the customers that […]


The Benefits of Becoming a One-Stop Shop

The concept of becoming a one-stop shop is one that increasing numbers of businesses have embraced in recent years, but what encourages companies to expand their activities from solely supplying products to the incorporation of relevant services? Here are just a few of the benefits of making the transition. The introduction of new revenue streams […]


Don’t Become a Commodity

When you’re a commodity, the only way to get clients to buy from you is to offer the lowest price, and that does two really negative things. First, obviously, it cuts into your profit margin. Every time you lower your price, you lose valuable margin. But what’s even worse, the second negative—the customers you gain by winning on price have no loyalty. As […]


Spend More Time Looking Through the Windshield than in the Rearview Mirror

As an entrepreneur, it’s vitally important to focus most of your time with your eyes looking “down the road” – into the future. Day in and day out, as busy business owners, we spend much of our time meeting and hopefully exceeding our current customers’ expectations. But it’s equally important that we spend time looking […]


Pay Attention to the Pain Points!

No matter how much your customers like you, they’re really buying the solutions you offer, and they’re buying to eliminate their pain points. Remember that your product or service must be of some benefit to them and make their lives easier and/or more enjoyable and potentially relieve some of their pain. After all, every single one of us has the same favorite radio […]