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Business Marketing

These are posts about business marketing.

The Power of Being the Authentic You

Many entrepreneurs struggle with their ‘personal’ brand versus their ‘professional’ brand – or perhaps better stated, who they are ‘on the job’ versus who they are ‘off the clock’ – so to speak. This challenge has never become more apparent with the incredible rise of social media, and the truth is you can no longer […]


3 BIG Secrets of Profitable Newsletter Marketing

Here are 3 huge secrets with you about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you […]


Why Your Business Needs a Newsletter

Newsletters are often the last thing on the minds of small business owners, as most of them often believe that it is an expensive and ineffective marketing strategy. However, what many do not know is that they can be very effective marketing collaterals that can increase your chances of getting potential customers and keeping existing […]


How to Profit from Social Media

Everyone surfs the web differently. Some are happy to read page after page of content, while others need to be more visually stimulated through a combination of text, photos and video. Adding video content helps to put your company in front of your web visitors, allowing you to connect with them in a more personal […]


Why Client Retention is So Important to Your Business

While many companies focus on acquiring customers, most do not do anything to retain them. Many owners do not see the need to spend time, effort and money to retain the customers. They usually ask why they need to put effort in customer retention when they are already acquiring new ones successfully. While this may […]


Three Reasons Social Media Can Work for You!

Social media has been around for several years in various forms, but in many ways it’s just getting started! There are endless opportunities to use it to help your business grow and prosper. So if you’re sitting on the fence and wondering whether this is something you want to try in your business, I suggest […]


Are You Running Your Marketing Backwards?

With the right perspective, if you think about and observe many entrepreneurs and small business owners, you’d have to come to the conclusion that they’re running their marketing strategies backwards. Let me explain. For most businesses, their single focus is getting ‘new’ customers. I believe that for the majority of these businesses too many resources and […]


The Power of Being the Authentic You

Many entrepreneurs struggle with their ‘personal’ brand versus their ‘professional’ brand – or perhaps better stated, who they are ‘on the job’ versus who they are ‘off the clock’ – so to speak. This challenge has never become more apparent with the incredible rise of social media and the truth is you can no longer […]


Easy Does It

Make it easy for your customers to do business with you. This concept is so important to developing and building stronger customer relationships that I’m going to focus just on that for a moment. As a customer, have you ever walked into a place and heard the phrase “That’s our policy?” Those words are like […]


Client Retention Tips for Small Businesses

You make a sale and get a new customer – that has got to be good right? But do you know what is even better? It is when they come back the second, third and fourth time around to do business with you again. But, there is an art to getting your clients to continue […]