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Business Marketing

These are posts about business marketing.

The Leaky Bucket Analogy

Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition, and any entrepreneur will tell you that time, energy, and resources are the three most valuable commodities. They are also three of the most expensive and difficult marketing commodities to sustain. I am an eager and continuous student of marketing and business. […]


Getting the Most from Social Media

A few quick keystrokes on your laptop can take you to any number of social media networks on the Internet – Facebook and Twitter, of course, the most popular. This is proof positive that the Internet has changed the way we relate and interact with each other whether we’re involved with business partners, clients, prospects, […]


Marketing Tips to Make Your Small Business Stand Out: Host Special Events

You can host special classes, contests and other events relating to your business throughout the year. You might consider hosting a course at a local school that lets people learn more about what your business has to offer. This is one of the top choices among marketing tips for small business entrepreneurs that you can […]


Marketing Tips to Make Your Small Business Stand Out: Allow Your Old Data to Stand Out

The old information on your website can always be promoted in a new light. This can be ideal for when you’re trying to reaffirm new customers about your work or when you want to get people who aren’t familiar with you to learn more about what you have. A good part of this small business […]


Marketing Tips to Make Your Small Business Stand Out: Focus on Your Content

While marketing a small business through various online resources can be useful, it is important for you to think about how your content works. You need to make online content for your website or business that shows that you understand whatever it is you are trying to promote and that you are an expert in […]


Are Your Social Media Efforts Failing?

Even though social media continues to evolve and grow, there are still many small business owners who have yet to get on board. While they may think social media is just a passing fad, their customers do not. In fact, the majority of consumers (50.7% to be exact) say they use social media to communicate […]


Three Reasons Social Media Can Work for You!

Social media has been around for several years in various forms, but in many ways it’s just getting started! There are endless opportunities to use it to help your business grow and prosper. So if you’re sitting on the fence and wondering whether this is something you want to try in your business, I suggest […]


How to Get More Business Within Your Local Community

It seems like the vast majority of information online about how to get more business is all directed towards ecommerce sites. These sites are typically trying to market to a wide geographic area that may include the entire city, the state, nationally or even internationally. However, trying to find out information about bringing in new […]


Marketing is an Investment in Future Profits

Advertising and marketing may appear in the ‘expense’ section of your profit and loss statement, but smart entrepreneurs know that marketing is an investment in future sales and future profits.


3 BIG Secrets of Profitable Newsletter Marketing

Here are 3 huge secrets with you about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you […]