Social media has been around for several years in various forms, but in many ways it’s just getting started! There are endless opportunities to use it to help your business grow and prosper. So if you’re sitting on the fence and wondering whether this is something you want to try in your business, I suggest it’s time to stop wondering and start doing!

Here are three important reasons that should convince you to get off the bench and into the game!

1. It Proves You Care!

If your company has a social media presence, it’s easy for consumers to provide feedback and interact with you, which tells your customers that you care! In many cases a social media presence makes it much easier to answer customers’ questions and avoid any unpleasant problems that can arise from a perceived lack of communication.

2. You Are Global!

Whether you currently have a local business or an Internet-based business, social media affords the opportunity to be perceived as a national or international company, and that can pay huge dividends!

3. Marketing Muscles!

If you’re a shy person by nature, social media can give you “marketing muscle” because you can communicate with people all over the world from the comfort of your home or office! Now, I’m not suggesting that it’s a good idea to retreat to your office, never to meet face-to-face with customers. The ability to have instant and effective communication is not only convenient but also incredibly effective.