Your Ultimate Marketing Resource in the Greater Arizona Area!

How to Market a Business

These are posts about how to market a business.

Being a Person of Influence

Who are you and what do you stand for? Branding. We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to […]


The Three Biggest Lead Generation Mistakes Small Businesses Make… Part 1

How many of those actual ads can you name off? Researchers estimate that over the past seven days, you have been exposed to as many as 117,000 ads based on national averages. So out of 117,000 ads, how many can you name? If you’re fairly attentive, you may be able to come up with 3 […]


Make it Pop!

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that […]


Key Components of a Marketing System

Affordability: Your marketing systems must deliver profitable results. You have to know what a customer is worth to you, then decide what you are reasonably willing to invest to acquire one, then build systems that work within that limit. However, there’s no free lunch, so if a customer is worth $1,000 and you’re only willing […]


Do you have a marketing system?

Do you have a marketing system? If not, then what you have is money you spend (notice, I’m NOT using the term invest) on random acts of hope and faith (both often misplaced!) Is that the way you should be running your business? To put a finer point on this, I’ll ask you right now: […]


Beaver Butt in Your Food

Todays Lesson – Ya gotta get noticed first.  There’s an old copywriting formula that goes by the acronym AIDA: A – Attention I – Interest D – Desire A – Action It’s a pretty handy tool, especially if you’re fumbling around for just the right structure for your next advertising piece. The copy that does […]


How The Circus Mastered Direct Mail…And You Can Too!!!

Back in the days before YouTube, Cable TV, iPhones, and 24/7/365 media saturation of every single aspect of our lives, entertainment was actually special. And one thing that every child in mid-America looked forward to was when the circus came to town. But getting Mom and Dad bought into the idea could take some effort. […]


A Copywriting Must-GRAB THEIR ATTENTION..AND GRAB IT AGAIN

Dashiell Hammett, the famous mystery writer, once gave other writers this advice: “When in doubt, have someone come crashing through the door with a gun.” His advice reflects on the power of drama. When copywriting, you have to remember two things: it’s hard to get someone’s attention and it’s hard to keep their attention One […]


The 3 Major Mistakes That Will Doom Your Copywriting Effectiveness

There’s something magical about the number 3… it forms the basis for great drama (3-act plays), it’s the common structure for presentations (beginning, middle, end), and it’s a common rule-of-thumb in design, gardening, and so many more endeavors. Today I’m going to let you in on three (3) common mistakes that will absolutely KILL the […]


9 Key Areas You Can Find Marketing Ideas That Turn Into THE Big Idea

It may seem daunting at first, but actually there’s quite a few places to start to look inside your business when coming up with marketing ideas that turn into your own BIG idea – in fact, 9 to be specific: Do you have some kind of proprietary technology to crow about? What about your story… […]