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Marketing Strategies

Marketing Tips to Make Your Small Business Stand Out: Use Your Current Customer Base

You can get your current customers to help you out with marketing your business. This part of your small business marketing strategy can entail talking with current customers about their experiences with you and what they like about your products or services. You can ask them to go online to leave reviews and comments on […]


Customer Retention versus Acquisition: 6 Key Points to Remember

It’s far easier, and much more cost-effective, to keep the customers you have rather than trying to attract new ones. It’s also much more profitable. Use these six key points when you feel the need to acquire new customers: It’s easier and more cost-effective to plug the holes in your system than it is to constantly look for new customers. […]


Proper Timing

The best time to ask your up-sell / cross-sell question is AFTER the customer has committed to the initial purchase, but just before they pay for their purchase. Once they commit they’re instantly in a purchase mindset. But after they pay for their purchase, they have mentally closed the transaction.


Three Reasons Social Media Can Work for You!

Social media has been around for several years in various forms, but in many ways it’s just getting started! There are endless opportunities to use it to help your business grow and prosper. So if you’re sitting on the fence and wondering whether this is something you want to try in your business, I suggest […]


Marketing is an Investment in Future Profits

Advertising and marketing may appear in the ‘expense’ section of your profit and loss statement, but smart entrepreneurs know that marketing is an investment in future sales and future profits.


3 BIG Secrets of Profitable Newsletter Marketing

Here are 3 huge secrets with you about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you […]


Resist the Boredom!

You may know in your head several reasons why you think your business should be the obvious choice amongst all of your competitors. But nothing is obvious to the uninformed. So until ‘mind reading’ is perfected, you must aggressively market yourself, giving your prospects a clear and compelling reason why your business is the one they want to do business with. People buy when they’re ready to buy […]


Your Skill Isn’t Typical

I believe we’re all blessed with God-given talents and skills. The most successful entrepreneurs are those fortunate enough to figure out how to use their talents and skills in their businesses, combined with a passion for serving others and the knowledge of what their abilities are worth. I believe many people’s profit problem is two-fold. […]


Video Rocks – Use It In Your Business!

Take a moment and think about the various websites you visit in any given day. Sure, most of them likely have content that draws you in but if you think it, the ones that make the biggest impression probably had video! Am I right? Using video as a powerful marketing tool isn’t as difficult as […]


Know Your Target Audience

Knowing exactly who your target audience is and knowing your market are more important than the product you sell or the service you offer. Please re-read that sentence: Knowing exactly who your target audience is and knowing your market are more important than the product you sell or the service you offer. Don’t skimp over […]