When you define who you are and create your mission statement, you have to promote it – everywhere and on everything - in order to build your brand. Simply put: wherever you put your name, you should include your brand, consistently.

But promoting your brand isn’t enough – you have to back it up with consistent quality. If you’re not delivering quality every time to every customer, your brand is never going to gain traction. To top it off, the bad word-of-mouth advertising will come into play.

Credibility, just like quality, also contributes to your brand. Your credibility is built on your track record – you can’t make it up. You can have the slickest marketing materials in the world, but you won’t grow your business without credibility.

With social media a force to be reckoned with when it comes to doing business online, you have to make certain that you are delivering what you say you’ll deliver in order to reduce negative comments. Take it one step further: exceed your customer’s expectations at every turn.

Consistently communicate what you stand for. Your values, and those that your company embraces, are part of the equation. People will do business with you and spend more money with you because they know , like and trust you. But if people can’t align with what you stand for, this isn’t going to be the case.

Be consistent. Consistent with delivering a quality product, consistent in your marketing efforts and consistent in communicating your beliefs – and you will soon be on your way to enjoying consistent profits.