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Implementation

Add Some Compost

In the last post we talked about the first three of the 7 specific areas you need to consider in your franchise prototype process. Here are all seven again: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine turn your plan for the ultimate level […]


Scripting Your Day

You could storyboard your day easily by having 3×5 cards tacked on a corkboard, having a legal pad divided into 15 minute increment boxes on the left side with space for notes on the right side, or using a piece of paper typed up on the computer. The most important elements of a day script […]


7 Key Elements of Your Marketing System

Here are the key elements of a marketing system: 1. A selected group of prospects (sometimes referred to as a “farm”, “farm area” or “target market” The better the selection, the better the results. For example, when you are able to analyze the response to a mailing list, you can identify those elements with the […]


Are You Working On Your Business?

One of the biggest problems we hear from business owners all the time is, “I’m too busy.” “I’m too busy to do any marketing because I’m the best salesperson and I need to be available all the time to my customers”. Or, “I need to shop the market”. Or, worse yet, “I need to parent […]


The Miracle of ‘Price Elasticity’

Read this carefully because it will change your business and life…FOREVER! One of the biggest, most exciting opportunities in your business is the ability to sell at prices or fees substantially higher than you ever have before, than ALL your competitors, than your industry norms… even though you think you can’t… and have more receptive, […]


Marketing Strategy-Promotion!

Here’s a blast from the past… a noted huckster and renowned Marketer of yore named Phineas Taylor (PT) Barnum. Born in the 19th century, Barnum was an entertainer, a businessman and eventually co-owner of the circus known as “The Greatest Show on Earth!” It’s said that when he died, he was given more column inches […]