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Business Growth

These are posts about business growth.

You Are Worth It!

Your skill and talent, combined with the way you deliver it, is what makes you and your business truly unique. Beware that you don’t fall into the typical mindset trap of thinking that what you do is common, simply because others do it, or because you’ve been doing it for a long time. When you […]


The Leaky Bucket Analogy

Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition, and any entrepreneur will tell you that time, energy, and resources are the three most valuable commodities. They are also three of the most expensive and difficult marketing commodities to sustain. I am an eager and continuous student of marketing and business. […]


Be One with the Fish

We’re going talk about how to understand and think like a big fish company and how that can help you plan your approach and find success. Before you can start the process of landing big clients, you have to make sure your entire team is onboard with your approach and vision. There are six keys […]


Marketing Tips to Make Your Small Business Stand Out: Host Special Events

You can host special classes, contests and other events relating to your business throughout the year. You might consider hosting a course at a local school that lets people learn more about what your business has to offer. This is one of the top choices among marketing tips for small business entrepreneurs that you can […]


Marketing Tips to Make Your Small Business Stand Out: Allow Your Old Data to Stand Out

The old information on your website can always be promoted in a new light. This can be ideal for when you’re trying to reaffirm new customers about your work or when you want to get people who aren’t familiar with you to learn more about what you have. A good part of this small business […]


Marketing Tips to Make Your Small Business Stand Out: Use Your Current Customer Base

You can get your current customers to help you out with marketing your business. This part of your small business marketing strategy can entail talking with current customers about their experiences with you and what they like about your products or services. You can ask them to go online to leave reviews and comments on […]


Are Your Social Media Efforts Failing?

Even though social media continues to evolve and grow, there are still many small business owners who have yet to get on board. While they may think social media is just a passing fad, their customers do not. In fact, the majority of consumers (50.7% to be exact) say they use social media to communicate […]


Customer Retention versus Acquisition: 6 Key Points to Remember

It’s far easier, and much more cost-effective, to keep the customers you have rather than trying to attract new ones. It’s also much more profitable. Use these six key points when you feel the need to acquire new customers: It’s easier and more cost-effective to plug the holes in your system than it is to constantly look for new customers. […]


Proper Timing

The best time to ask your up-sell / cross-sell question is AFTER the customer has committed to the initial purchase, but just before they pay for their purchase. Once they commit they’re instantly in a purchase mindset. But after they pay for their purchase, they have mentally closed the transaction.


All Customers Are Not Created Equal

All customers are not created equal. And while it’s likely that 80 percent of your profits come from 20 percent of your customers, you should segment your customer list even further to create and market specific programs appropriately to each group depending on their needs and buying habits.