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Business Growth

These are posts about business growth.

Hiring Through Referrals – Should You or Shouldn’t You?

Like most other things, the practice of hiring through referrals has its critics and its fans.  For some, it is the accusations of favoritism or nepotism that discourage them from taking on family members, friends, acquaintances, networking contacts or ex-colleagues of current members of staff. While for others it is the prospect that unhealthy cliques […]


Profit Explosion: Value Means More than Cost

When you think in terms of how you can create more value, don’t think of how much more it is going to cost you. Think of ways to make yourself different, to make it more difficult for your customers to focus on price alone. Think of ways to set yourself apart, so that your customers […]


Increase Your Profits by Being a Big, Juicy Orange

In a world filled with apples, if you want to boost your profits and grow your business, you need to be a big, juicy orange. In simplest terms, here’s the strategy: Set yourself apart. No matter what business you’re in, the last thing you want to be is perceived as a commodity. Why? Because people […]


The True and Real Nature of a Successful Business

Entrepreneurship is the ability to profit by solving problems for others… or in effect, curing their pain! You may not equate solving problems with curing pain, but I assure you they are one and the same. Now the guy I overheard in the airport was possibly referring to businesses that profit from their customers who […]


Being a Person of Influence

Who are you and what do you stand for? Branding. We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to […]


You Are Worth It!

Your skill and talent, combined with the way you deliver it, is what makes you and your business truly unique. Beware that you don’t fall into the typical mindset trap of thinking that what you do is common, simply because others do it, or because you’ve been doing it for a long time. When you […]


The Leaky Bucket Analogy

Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition, and any entrepreneur will tell you that time, energy, and resources are the three most valuable commodities. They are also three of the most expensive and difficult marketing commodities to sustain. I am an eager and continuous student of marketing and business. […]


Be One with the Fish

We’re going talk about how to understand and think like a big fish company and how that can help you plan your approach and find success. Before you can start the process of landing big clients, you have to make sure your entire team is onboard with your approach and vision. There are six keys […]


Marketing Tips to Make Your Small Business Stand Out: Host Special Events

You can host special classes, contests and other events relating to your business throughout the year. You might consider hosting a course at a local school that lets people learn more about what your business has to offer. This is one of the top choices among marketing tips for small business entrepreneurs that you can […]


Marketing Tips to Make Your Small Business Stand Out: Allow Your Old Data to Stand Out

The old information on your website can always be promoted in a new light. This can be ideal for when you’re trying to reaffirm new customers about your work or when you want to get people who aren’t familiar with you to learn more about what you have. A good part of this small business […]