Your Ultimate Marketing Resource in the Greater Arizona Area!

Gaining Credibility with your Audience

Do You Have A Unique Selling Proposition?

If I were your prospective customer, why should I do business with you above any and all other options? Why would I be an absolute fool to buy what you sell from anyone else but you? That answer should be clearly articulated in the form of your USP. What you need to know… A USP […]


Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]


7 Key Elements of Your Marketing System

Here are the key elements of a marketing system: 1. A selected group of prospects (sometimes referred to as a “farm”, “farm area” or “target market” The better the selection, the better the results. For example, when you are able to analyze the response to a mailing list, you can identify those elements with the […]


Target the Right Market

One of the keys to crafting the right message is making sure you are aiming it at the right market. The best possible offer made to someone who is wholly unqualified or wholly disinterested in it is not going to work. You’ve got to match your offer with the right people to receive those offers. […]


Nobody Believes Nobody Anymore

As a salesperson and marketer, you face an uphill battle.  Gallup recently conducted a poll asking which jobs people considered untrustworthy or highly suspect.  The results: 10. Business Executives 9. State Governors 8. Lawyers 7. Insurance Salespeople 6. Senators 5. HMO Managers 4. Stockbrokers 3. Advertising Executives 2. Members of Congress 1. Car Salespeople This […]


Marketing Strategies-Entertain Your Way To Profits Part 2

Recently I gave you four marketing strategies to entertain your way to profits.  Here are four more great ways. 1. Calendar Marketing- Here’s where you become part of your clients life. As a marketer you must enter the conversation going on in the minds of your clients and prospects. The calendar gives you a plethora […]


Marketing Strategies-Entertain Your Way To Profits

The number one marketing sin of all time is being boring! The number one marketing sin in the new economy is being ordinary. Here is a list of 4 marketing strategies you can use to entertain your way to profits. 1. Tell Stories: We all have true stories, both personal and business, from our lives […]


Business Marketing-OKAY THIS IS PERSONAL

When I said “THIS is Personal…” , did that generate a wee bit of interest? Look around you. The old school way of thinking about keeping “private matters private” has long since disappeared down the whirlwind of Social Media. Everything is public now – privacy is essentially dead. Most people don’t mind a bit. In […]


Creating Personality in your Marketing-Build Your Own Dynasty With Animal Marketing!

Have you ever watched A&E’s hit reality show, “Duck Dynasty?” In case you’re not already a fan, here’s a quick snapshot of what the buzz is all about. Every week the Robertson family of West Monroe, Louisiana gives a behind-the-scenes account of life and business. They’ve built a multi-million dollar business (and HUGE intellectual property) […]


Become an Author and Gain Instant Credibility with your Audience

Ever wanted to become an Author but just didn’t think you had the time?  Join us March 13th at our Arizona Marketing Association Monthly Event to Learn How You Can Gain Instant Credibility with your Audience!!! Loading the player for bNrQysB9hRY…