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Business Systems

Delegate or Stay Small

One of the most important decisions an entrepreneur needs to make to get to six figures and then to move on and create a multiple-six-figure Dream Business is to release and let go. This mindset challenge is one that trips up far too many entrepreneurs, and it is essential that you climb and conquer this […]


You Turn Me Right ‘Round Baby, Right ‘Round

The biggest area of turn-key businesses is franchises. There is franchise for ever industry in the world and they are fairly easy to acquire and come with practically a pop out of the box pre-assembled system. McDonald’s is a prime example. In fact, a $40 billion, 28,707 strong example. There are a few things we […]


Shhh… I Have a Secret

Customer service is a pretty hot topic and can make or break your business. Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier. […]


Gather the Troops

Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur All of these roles need to be played simultaneously by different […]


Kick Start Your Marketing

Today I’d like to teach you about the three most important start-up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of […]


New Client Experience

After you make that first sale to a new customer or client is not the time to relax and breathe easy – it is the time to really WOW them! You want them to say “Wow”, I really made the right decision. What you do after the sale may be just as important as what […]


Calendar Marketing

Here’s where you become part of your clients life. As a marketer you must enter the conversation going on in the minds of your clients and prospects. Work to capture the birthdays of everyone on your customer list. Send not only birthday wishes but also half-birthday wishes with a birthday offer. The calendar gives you […]


Delegation

In order to be able to manage your time to get things done that are important to you, you must first preserve some time to manage by getting your team members to get the things done that should be important to them. This requires you to pass on responsibility to others in such a way […]


Don’t permit commoditization of yourself or services

This is a fundamental power issue. If you are or feel commoditized, hustle and fix it. Reinvent; alter your marketing; work like a fiend to put (perception of) supply versus demand, specialist versus generalist to work for you rather than against you. Successful entrepreneurs do NOT operate from fear. That’s not really because they are […]


Tolerating “time vampires” and others who waste your time

Successful entrepreneurs have very low tolerance for those who habitually waste time and disrupt productivity. I suggest “three strikes and you’re out”. Employee, vendor, even client: Explain why their behavior is incompatible with the way you work and/or interfering with your productivity and describe the substitute behavior desired. Sit the vampire down for that talk […]