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Inspect What You Expect!

You evaluate your company as a customer would. Here’s a few suggestions on how to evaluate your telephone. What’s your impression of when and how you’re greeted on the phone? Is the person pleasant to speak with? If you have an automated system, is your options menu easy to navigate? If you have an automated […]

• May 6, 2021 |
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The Benefits of Becoming a One-Stop Shop

The concept of becoming a one-stop shop is one that increasing numbers of businesses have embraced in recent years, but what encourages companies to expand their activities from solely supplying products to the incorporation of relevant services? Here are just a few of the benefits of making the transition. The introduction of new revenue streams […]

• March 11, 2021 |
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Tuesday Morning Quickies

Business Tip #1: Define a clear message. A marketing message is a way of concisely and clearly saying to the right market, “Here’s what I’m all about, and here’s how what I do can benefit you.” Sales: Make ‘em see the cost of their pain is higher than the investment in your product or solution. Their pain can […]

• March 9, 2021 |
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Wednesday is “My Way Day”

Wednesday, Feb 17 is “My Way Day”.  You’re encouraged to do whatever the hell you want because…well, its your day – as in My Way or the Highway! Sleep in?  Sure! Ice Cream for breakfast?  Why not? Binge watch your favorite series? OK! Work you butt off?  Yes, it’s your choice on your day. Start […]

• February 16, 2021 |
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Why Client Retention is So Important to Your Business

While many companies focus on acquiring customers, most do not do anything to retain them. Many owners do not see the need to spend time, effort and money to retain the customers. They usually ask why they need to put effort in customer retention when they are already acquiring new ones successfully. While this may […]

• April 23, 2020 |
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Why Technical SEO & On-Site SEO Are Rarely Enough

Think optimizing for technical and on-site factors will guarantee SEO success? Think again. Here’s why content and links matter over other signals.

• December 20, 2019 |
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Facebook has acquired Servicefriend, which builds ‘hybrid’ chatbots, for Calibra customer service – TechCrunch

As Facebook prepares to launch its new cryptocurrency Libra in 2020, it’s putting the pieces in place to help it run. In one of the latest developments, it has acquired Servicefriend, a startup that built bots — chat clients for messaging apps based on artificial intelligence — t…

• September 24, 2019 |
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Is Your Marketing “Appropriate”

A Classic Gary Halbert Story   Here’s a classic story, courtesy of the late-great-copywriter Gary Halbert – a big company (which shall go unnamed) hires Halbert to create a full-page direct-response ad to launch their company. He does; it works fabulously well and is running continuously in USA TODAY and many major city daily newspapers. […]

• May 31, 2018 |
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Three Strikes and Y’er Out

You may not be a baseball fan, but you know the phrase:  “three strikes, y’er out!” And once you’re out, in business it’s not just a trip back to the bench you’re facing, it’s back to the locker room, a cold shower, and a walk home in street clothes – leaving  your big league dreams […]

• May 24, 2018 |
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Marketing Strategies-START WITH LOTS OF IDEAS

There is a popular belief that the best way to generate good ideas is to come with as many ideas as you can. As it turns out, this theory is not only sound but scientifically proven: studies from MIT and the University of California Davis show that groups of people who produce a large number […]

• May 17, 2018 |
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