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How to Profit from Social Media Stay Focused on the Needs of Your Visitors (What’s Important to Them)

Everyone surfs the web differently. Some are happy to read page after page of content, while others need to be more visually stimulated through a combination of text, photos and video. Adding video content helps to put your company in front of your web visitors, allowing you to connect with them in a more personal […]


Inspect What You Expect!

You evaluate your company as a customer would. Here’s a few suggestions on how to evaluate your telephone. What’s your impression of when and how you’re greeted on the phone? Is the person pleasant to speak with? If you have an automated system, is your options menu easy to navigate? If you have an automated […]


The Benefits of Becoming a One-Stop Shop

The concept of becoming a one-stop shop is one that increasing numbers of businesses have embraced in recent years, but what encourages companies to expand their activities from solely supplying products to the incorporation of relevant services? Here are just a few of the benefits of making the transition. The introduction of new revenue streams […]


Why Client Retention is So Important to Your Business

While many companies focus on acquiring customers, most do not do anything to retain them. Many owners do not see the need to spend time, effort and money to retain the customers. They usually ask why they need to put effort in customer retention when they are already acquiring new ones successfully. While this may […]


Telemarketing is NOT the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing […]


Valantines Day Rant

Happy Valentine’s Day – and a disturbing trend I’m seeing that’s really getting under my skin There’s a trend I’m seeing today in business that’s really getting under my skin. But first… Happy Valentine’s Day to you! And what better way to express your love for your Valentine than with the new “Love Poem Generator” […]


8 Ways Anyone Can Become an Expert

Becoming an Expert and in making that expertise known to others is a key marketing skill.  But this begs the question:  “How do I become an Expert?”  Well, it’s actually simpler than you might think.  Here’s a quick list of 8 specific steps to become an expert at something: 1.     Leverage your legitimate personal […]


Super Bowl Reflections

Here we are, two days before Super Bowl XVLIII.  I’ve watched every one of them except for Super Bowl II when I was in DaNang. All the hoopla about the cold weather in New Jersey reminds me of the coldest Super Bowl to date, Super Bowl IX.  I was in attendance and freezing my butt […]


Is Your Marketing “Appropriate”

Last week the was the annual Trautman Family road trip.  This year we toured New Mexico staying mostly on the back roads.  It is an incredibly beautiful state.  Pictured here is Zazu and I waiting for Carol to finish shopping in Taos. A Classic Gary Halbert Story   Here’s a classic story, courtesy of the […]


Three Strikes and Y’er Out

Hi ~Contact.FirstName~, You may not be a baseball fan, but you know the phrase:  “three strikes, y’er out!” And once you’re out, in business it’s not just a trip back to the bench you’re facing, it’s back to the locker room, a cold shower, and a walk home in street clothes – leaving  your big […]