| Business Tip #1: Define a clear message. A marketing message is a way of concisely and clearly saying to the right market, “Here's what I'm all about, and here's how what I do can benefit you.” Sales: Make ‘em see the cost of their pain is higher than the investment in your product or solution. Their pain can either be monetary or quality of life. Gun Control: Legal gun owners have over 300 million guns and probably a trillion rounds of ammo. Seriously, folks, if we were the problem, you'd know it. Personal Hygiene: Women begin using deodorant in 1885 – men in 1935. We boys were late to innovate AGAIN! Business Tip 2: Craft the right message. One of the keys to crafting the right message is making sure you are aiming it at the right market. News: Did you hear the news over the weekend that a Nigerian Prince was found dead in his apartment with $45 million in cash? Apparently, he spent the last 10 years trying to share it via email but no one responded. That's enough for today! ------------------------------------------------------------------------------ Need more sales and profits to live the lifestyle you deserve? Apply for membership in our AZ Small Business Alliance, our CEO Mastermind group, or private coaching. To schedule a call to see if you qualify click https://calendly.com/azma Chuck Chuck Trautman M: (480) 544-4970 |