Your Ultimate Marketing Resource in the Greater Arizona Area!

Business Strategy

7 Key Elements of Your Marketing System

Here are the key elements of a marketing system: 1. A selected group of prospects (sometimes referred to as a “farm”, “farm area” or “target market” The better the selection, the better the results. For example, when you are able to analyze the response to a mailing list, you can identify those elements with the […]


Profit Explosion: Value Means More than Cost

When you think in terms of how you can create more value, don’t think of how much more it is going to cost you. Think of ways to make yourself different, to make it more difficult for your customers to focus on price alone. Think of ways to set yourself apart, so that your customers […]


Stop Waiting For it to Get Easier

When times are tough, entrepreneurs have two choices. They can ‘hunker down’ and operate their business much more conservatively – essentially pulling in their horns and, in some cases, sticking their heads in the sand until things return to normal or somehow in their eyes get better. I do not believe this is a good […]


Increase Your Profits by Being a Big, Juicy Orange

In a world filled with apples, if you want to boost your profits and grow your business, you need to be a big, juicy orange. In simplest terms, here’s the strategy: Set yourself apart. No matter what business you’re in, the last thing you want to be is perceived as a commodity. Why? Because people […]


The True and Real Nature of a Successful Business

Entrepreneurship is the ability to profit by solving problems for others… or in effect, curing their pain! You may not equate solving problems with curing pain, but I assure you they are one and the same. Now the guy I overheard in the airport was possibly referring to businesses that profit from their customers who […]


Being a Person of Influence

Who are you and what do you stand for? Branding. We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to […]


The Leaky Bucket Analogy

Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition, and any entrepreneur will tell you that time, energy, and resources are the three most valuable commodities. They are also three of the most expensive and difficult marketing commodities to sustain. I am an eager and continuous student of marketing and business. […]


Be One with the Fish

We’re going talk about how to understand and think like a big fish company and how that can help you plan your approach and find success. Before you can start the process of landing big clients, you have to make sure your entire team is onboard with your approach and vision. There are six keys […]


Getting the Most from Social Media

A few quick keystrokes on your laptop can take you to any number of social media networks on the Internet – Facebook and Twitter, of course, the most popular. This is proof positive that the Internet has changed the way we relate and interact with each other whether we’re involved with business partners, clients, prospects, […]


Strategies to Develop and Build Stronger Customer Relationships

Have you ever tried to glue something, only to find that the glue was actually stronger than what you applied it to, so the end result was another break? The same thing can happen when trying to stick like glue to your customers. If your foundation isn’t very strong, the best glue in the world […]