Your Ultimate Marketing Resource in the Greater Arizona Area!

Business Strategy

Being a Person of Influence

Who are you and what do you stand for? Branding. We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to […]


Increase Your Profits by Being a Big, Juicy Orange

In a world filled with apples, if you want to boost your profits and grow your business, you need to be a big, juicy orange. In simplest terms, here’s the strategy: Set yourself apart. No matter what business you’re in, the last thing you want to be is perceived as a commodity. Why? Because people […]


Marketing Tips to Make Your Small Business Stand Out: Use Your Current Customer Base

You can get your current customers to help you out with marketing your business. This part of your small business marketing strategy can entail talking with current customers about their experiences with you and what they like about your products or services. You can ask them to go online to leave reviews and comments on […]


Understanding Customer Loyalty Programs

Think about yourself as a customer. Do you collect airline miles? Do you get bonus points for refunds by using one credit card instead of another? What about store programs? Do you have a bonus card for a particular grocery store or pharmacy? I know some people who carry more of those store key-chain cards […]


Some Important Points to Remember About The Lifetime Value of a Customer

Retained customers are more profitable. It costs less to sell to them, so they really impact your bottom line. Over-the-top customer service almost NEVER fails to pay off, and it improves your customers’ LTVs. When you lose a customer, you don’t just lose a sale—you lose his entire LTV—all his future sales and his referrals. […]


How Much Is Too Much?

So, how do you know what you’re worth? It’s pretty simple—you should be getting some complaints that your prices are too high! That’s right. If you aren’t getting a few complaints, you probably aren’t charging enough. You should be hearing some really serious push back from your prospects when you quote a price or offer a proposal to them. And I don’t mean […]


Profit Boosting Tips: Money & Success

Don’t be emotional about money – it’s just a tool that can help you build your Dream Business. Get crystal clear on your ‘needs’ and then be willing to ‘invest’ in your future to reach your goals faster. The hard truth is if you’re not 100% committed to your goal, and willing to put skin […]


How to Get More Business with These 8 Tips

Have you been wondering how to get more business prospects without paying an arm and a leg? We’ve got a bunch of fantastic marketing solutions that can help you get the business you want without breaking the bank. With these eight tidbits of how to get more business marketing know-how, you’ll find the customers that […]


The Benefits of Becoming a One-Stop Shop

The concept of becoming a one-stop shop is one that increasing numbers of businesses have embraced in recent years, but what encourages companies to expand their activities from solely supplying products to the incorporation of relevant services? Here are just a few of the benefits of making the transition. The introduction of new revenue streams […]


Delegate and Let Go

This strategy – while sensible in thought but scary in implementation – will really help to move your business forward. As entrepreneurs we tend to think that no one can do the job as well or as quickly as we can. We get stuck in this mind-set that we have to do it all. We’re […]