And now for today's marketing tip....
C’mon, who can resist it?... a package loaded with tasty caramel corn, peanuts, and a mystery prize?
That’s the appeal of iconic Baseball snack food, “Cracker Jack” – made all the more famous by the song, “Take Me Out to the Ball Game,” sung in stadiums all across the USA.
In case you didn’t know, 2012 marked the centennial celebration of the “prize inside” each box of Cracker Jack. And even though purists lament the fact that today’s tokens don’t quite measure up to those of yester-year, the offer of fun surprise goodie remains extremely HARD TO RESIST!
That’s the power of using a BONUS in your offers. Note, however, that the best bonuses follow a couple clear rules:
1. They’re linked to the theme of the core product/service being sold – i.e., a fun toy prize matches perfectly to the sweet popcorn-candy snack.
2. There’s some kind of scarcity or urgency involved… not so much today, but in the earlier years, there was definitely a collectible aspect to Cracker Jack toys. (In fact, you can check some out by googling the Cracker Jack Collectors Association of Muncie, IN.)
When you follow these rules, you’re sure to come up with just that right teaser to help your offers hit home runs time and again!
That’s the appeal of iconic Baseball snack food, “Cracker Jack” – made all the more famous by the song, “Take Me Out to the Ball Game,” sung in stadiums all across the USA.
In case you didn’t know, 2012 marked the centennial celebration of the “prize inside” each box of Cracker Jack. And even though purists lament the fact that today’s tokens don’t quite measure up to those of yester-year, the offer of fun surprise goodie remains extremely HARD TO RESIST!
That’s the power of using a BONUS in your offers. Note, however, that the best bonuses follow a couple clear rules:
1. They’re linked to the theme of the core product/service being sold – i.e., a fun toy prize matches perfectly to the sweet popcorn-candy snack.
2. There’s some kind of scarcity or urgency involved… not so much today, but in the earlier years, there was definitely a collectible aspect to Cracker Jack toys. (In fact, you can check some out by googling the Cracker Jack Collectors Association of Muncie, IN.)
When you follow these rules, you’re sure to come up with just that right teaser to help your offers hit home runs time and again!