Yesterday, we took my Marketing Assistant, Zazu, to the veterinarian for her annual physical.
Yes, even dogs need an annual physical, especially when they write a column for you and are 13 1/2 years old.

In the treatment room there were signs on two walls saying, "We match PetSmart prices on Hill's Science Diet dog and cat food." Why would they say that? They're telling the world their prices are higher.

If it were me and I was worried about the perception of my pricing, I'd have a sign that says, "DID YOU KNOW... our Science Diet dog and cat food prices are the same as PetSmart, and we're more convenient."

The Vet was a nice, friendly young man who really works at relating with his patients. At the end of the exam he recommended a chest X-Ray and teeth cleaning - probably a $350 or more procedure. When I asked for an estimate, he said his assistant would email it to us. If he / they would have taken 5 minutes to work up the estimate they could have booked the appointment on the spot.

If you're handling your business like this - STOP! You're leaking money.  In an environment where it's getting increasingly difficult to get prospects attention, this is an example how you can never miss an opportunity to turn prospects into customers, especially when they are actually at your business and ready to buy.