We're all trained to accept NO as the answer and then be done with it. Huge mistake. Consider Walt Disney...

One of Walt's top personal characteristics was his incredible bull-headed stubbornness about getting what he envisioned done his way. Walt hated being told that something could not be done, and typically he reacted very badly when it occurred.

He once grumbled to a group of Disney executives that any idiot can come up with a list of ways that something can't be done, and that most idiots do.

What's weird is the most powerful NO of all doesn't come from someone else - it's what you say to yourself when the challenge seems too daunting, or the effort is more than you imagined. That's the time to use your own ambition and NOT take no for an answer and let it derail your business growth.