The 10 Money Making Rules You Need to Know for Successful Direct Response Marketing in your Business:

1. There will always be an offer or offers.

2. There will always be a reason to respond now.

3.There will always be clear instructions on how to respond.

4. There will always be tracking and measurement.

5. Whatever brand building occurs will be a by-product, not bought.

6. There will be follow up.

7. There will always be strong sales copy.

8. Regardless of whatever media you use (online or offline), the copy will look like mail order.

9. Results rule, PERIOD.

10. "You" will be a tough minded implementer.