The marketing world is full of tactics and techniques "guaranteed" to help you improve the results of your next direct mail campaign, print ad campaign or email marketing campaign.

Some work. Some do not.

Times Square in New York City is a metaphor for what you, the business owner and marketer, are up against in 2013-an over-abundance of noise and distractions which are fighting for our prospect's and customer's attention.

Yet in order to survive and thrive, we each must find ways to break through all the noise, grab attention and get the desired response.

In a world of tweets, Facebook® posts and instant delete buttons...our challenge is definitely not easy. Yet, as I am about to show you, there are proven marketing strategies you can rise above the noise (and your competition) to get noticed.

I believe if you could craft simple, relevant and personalized marketing that's hand-crafted to every single one of your target recipients, your marketing response would dramatically improve.

Imagine if every one of your prospects felt your campaigns were created just for them because...
-You hand-wrote a letter to every one of them.
-You hit their emotional hot buttons.
-You used visual grabbers that got their attention.
-You gave them a remedy for their pains and challenges.

In essence, your marketing was a personalized conversation from you to them.

Do you think if you could do this for every single one of your recipients, your results would improve?

I believe so, yet we all know it's impossible (except for small-scale, hand-crafted campaigns) to create such "me to you"

In the members area you can access ways to personalize your marketing campaigns.