One of the best pieces of advice when it comes to the world of B2B sales and customer service is for salespeople to actually listen to their customers. At present, this is not always the case. But clients and customers really want you to listen to them and gain a real understanding to their needs and requirements, and it is your job to do that by listening actively to what they have to say.

Many B2B salespeople have a particular behavioral style or may even have been trained to focus on presentation and talking. Unfortunately, sometimes this style actually prevents them from listening to what their customers are really trying to tell them. Listening as a sales skill is far too often taken for granted and is a main aspect missing in today's customer service and sales departments.

Some people may even believe they have a natural gift for it - a perspective that can mean they put very little effort or time into learning how to listen properly.