In fact, here are six words that will change your business life FOREVER!

Start with “who” then work backwards.

Too much of the time, we start with the “what.”

• What do we want to sell?
• What do we want to promote?
• What service am I going to provide?
• What am I going to charge?

What? What? What?

The real question is, “WHO am I going to serve?”

Do you think it’s important to know the age, income, likes, hopes, dreams, location, goals, problems, etc… of the people who are going to buy from you?

Do you think that, if you’re selling Rolex watches, you better have the “who” you’re selling to figured out before you write your message to them?

Could there be multiple “who’s” that require multiple messages?

If one of your target markets is men buying an anniversary gift for their wives, do you think you might touch on different points than if you’re trying to appeal directly towards a woman buying something for herself?

I’ll just assume you agree.

So right now, imagine one product or service you provide and describe “who” your ideal client, customer or patient is for what you offer.

Then, for your next marketing piece, take this description out and write a letter directly to this person you’ve described…and ONLY to them.

So many people are afraid of leaving people out that they create generic, bland, boring marketing messages to everyone and no one at the same time.

You need to write to a specific person because…

There are “Riches in Niches!”

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This is an excerpt from my book, “9 Rules For Business Prosperity in the New Economy”.  The book may be purchased in both printed and Kindle editions at: http://arizonamarketingassociation.org/9-rules-business-prosperity/