One of the biggest problems we hear from business owners all the time is, “I’m too busy.”
“I'm too busy to do any marketing because I'm the best salesperson and I need to be available all the time to my customers”. Or, “I need to shop the market”. Or, worse yet, “I need to parent staff”.
The problem is you're working in your business instead of on your business. If there's one thing that you should write down and post as a constant reminder it’s this…
Stop seeing yourself as a seller (or deliverer) of your particular product or service but as a marketer of your business that sells your category of product or service.
The marketer of any business will be one who achieves total financial freedom.
The real money is in the marketing not actually
doing all the tasks within the business.
Setting aside time to work on your business instead of in your business will become the most profitable time that you spend during your entrepreneurial career.
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This is an excerpt from my book, “9 Rules For Business Prosperity in the New Economy”. The book may be purchased in both printed and Kindle editions at: http://arizonamarketingassociation.org/9-rules-business-prosperity/