blog-post-12-31While this word, “Stick-to-it-iveness”  isn’t scientific, it is very real and it is the reason why most people fail at most everything they do!

Admittedly this one is a little harder to quantify, but many of the traits that make people successful are hard to quantify.

The bottom line though is this…if you never make a system and never give it time to work, you are going to fail at most everything in terms of business.

You need to create a plan, and then stick to it.

In order to develop more “stick-to-it-iveness” it’s important to understand why most people fail to “stick to it.”

Here are six reasons why most people don’t “stick to it” and what to do about “it”.

  • No reason for confidence in “it”: If you’re creating a new system from scratch without a guide and you’ve got little or no experience about why this would work, then it’s easy to lose faith in “it.” To combat this, use a system you know that already works for others!

The most successful business people often “swipe and deploy” ideas that are already working and get coaching, mentoring or hire someone to help implement this system in their business.

You can also read books, buy courses, attend live events or hire consultants to learn and create these systems.

  • No confidence in “self”: Your past does NOT equal your future!!! So many people simply abandon plans because they’ve “failed” in the past.

Once you truly grasp that your past failures are simply things you learned from and move forward, you will astound yourself with what you can accomplish.

  • Insufficient reasons to “stick to it”: What is the best possible outcome of what you’re trying to accomplish?

Don’t just write “make more money” or “save time” but write down what that money will do for you, or what you can now do with your extra time. Then write down why you want that.

Get to the reason behind the reason. Keep asking “what will this do for me?” and then you’ll know whether there’s a reason to accomplish what you’re trying to accomplish.

  • Too hard to do “it”: This is actually the best reason to do “it.” People waste a lot of time and money trying to simplify something that requires a complex solution.

If to accomplish your goal it’ll require 20, 30, 40 steps…how many other people do you think are going to take the time to create this system?

You’ll have given yourself a business asset that is almost impossible to replicate. So roll up your sleeves and start building!

  • INIs (Ignorant – Negative - Influences): The more people you tell about your plan, the more people you’ll meet that will tell you why it won’t work.

Be careful about who you tell, because often people with the least experience in what you’re trying to accomplish will offer the most advice or criticism.

Get rid of these people as advisers and instead seek out people who’ve accomplished similar goals – and have been where you have been – who will provide educated, positive insights.

  • Isolation: The entrepreneur is the loneliest person on earth. It’s been said, “It’s hard to have courage in the dark by yourself!”

So what’s the answer to this? Easy, don’t go it alone. Get people to come on your journey with you.

You can take someone inexperienced but working towards the same goal or, better yet, find or hire someone who knows the way and let them guide you!

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This is an excerpt from my book, “9 Rules For Business Prosperity in the New Economy”.  The book may be purchased in both printed and Kindle editions at: http://arizonamarketingassociation.org/9-rules-business-prosperity/