Tell Stories - We all have true stories, both personal and business, from our lives we use to illustrate a point.  Dan Kennedy teaches that you should write down at least 50 of your best stories.  Then think about how you can use them best in your marketing.

I always had the stories in my mind but resisted doing the work to write them down.  Finally, I wrote them down and have more than 100 stories I use in my marketing.  The by-product was that I sorted my stories in chronological order and turned it into my first book, “Business Tips From the Trenches:  How to Succeed in Business Without an MBA.”  You can pick up a copy at http://www.Amazon.com or from our website, http://www.ArizonaMarketingAssociation.org .

We all know the cliché, “Facts tell but stories sell”.  It is oh so true.  Facts are boring but stories bring life to your marketing and make you interesting.  You can also “hi-jack” stories.  By this I mean tell interesting stories about other people – especially your clients / customers.

Let your clients have more of YOU.  Share pictures, videos, and experiences you have that make you interesting.

Theme Park Experience – What makes you and your business different?  In your marketing describe what your clients experience because they are your client.  Think like Disney.  Make the experience so rich that your clients talk about you.  It will be fun for you to create a theme park experience in your business and your clients will love it.

Engage Your Clients -  Engagement equals enjoyment.  When your clients are involved in your business it is very difficult for a competitor to steal them from you.

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This is an excerpt from my book, “9 Rules For Business Prosperity in the New Economy”.  The book may be purchased in both printed and Kindle editions at: http://arizonamarketingassociation.org/9-rules-business-prosperity/