Take a moment and think about the various websites you visit in any given day. Sure, most of them likely have content that draws you in but if you think it, the ones that make the biggest impression probably had video! Am I right? Using video as a powerful marketing tool isn’t as difficult as you might think and there’s nothing more powerful than video to help create a connection with a customer or prospect. It is the ultimate secret weapon in winning the “know, like, and trust” battle! And by every measure, video isn’t going away. In fact, it’s rapidly gaining in popularity for several reasons.