So, how do you know what you're worth? It's pretty simple—you should be getting some complaints that your prices are too high! That's right. If you aren't getting a few complaints, you probably aren't charging enough. You should be hearing some really serious push back from your prospects when you quote a price or offer a proposal to them. And I don't mean a complaint here and there. I believe you should be getting pricing resistance from about 20 to 30 percent of your prospects. If you're winning every job without so much as a question about your pricing, I guarantee it's too low.