Think of your company as a giant bucket of water. The water in your bucket represents your customers - the lifeblood of your business. Every drop of water that leaks out of your bucket is a lost customer and lost sales, including all future revenue. Ouch! If your company is like a leaky bucket - and every business is to some degree - then it is paramount to your survival that you continuously fill your bucket with more water. After all, no water, no business!