Let me begin by saying that the well-done technical and on-site SEO has an objective and significant value.
Technical SEO refers to optimizing the structure of your site and site for search engines to quickly and efficiently crawl, index and understand your site.
It's like driving a brilliant new Lamborghini without an engine to have poor technical SEO while the rest of your site is optimized.
On-site or on-page SEO refers to optimizing content for both search engine and user rankings.
Don't get me wrong - if you're a strong organic performer with a slow website, tag issues, wonky redirects, and poor website architecture/taxonomy, then you'd definitely benefit from a technical or on-site revision.
If you have a wealth of fantastic content and a strong link profile yet don't see the results you think you ought to be - then you might also be in a good position to fix these basic elements and start taking advantage of your existing content and authority pillars.
Then check your site for keyword stuffing or other keyword over-optimization and consider consulting with an SEO expert if this is a long-standing and unresolved issue you are facing.
Advanced schema implementation, snippet optimization, JS rendering, lightning-fast page speed, and picture 'perfect' site architecture are all best practices and should be used wherever possible, but they will not overcome a lack of quality content and authority to link.
A content-based balance and the building of links may be more beneficial.
Due to their topical relevance, content quality, and authority, these sites rank primarily.
You won't even be able to index your content in search engines without the basics, and users will never be able to find the content and resources you've been working hard to create.
On-site SEO should be regarded as an assistant to the bulk of your content and the technical foundation that you created.
Writing to create the best piece of content on a topic ever seen on the web with the consistent goal will do wonders for your rankings.
Using experts goes a long way; it's not just crediting an actual M.D with a health-related piece of content.
Be a testament to legitimacy in the eyes of users, but Google claims to have more understanding and credit authorship from verified and credible sources than a general content writer with no experience in the field of writing.
As time goes on and more people become sophisticated in SEO and content strategy, they will eat up the existing opportunities that may be out there, and without strong authority it will be more difficult to continue.
A wide range of options are at your disposal, but some of your most notable choices are link building through PR, content marketing, outreach, guest posting, and more.
Build or retrieve links to your website and amazing content.
Read the original article "Why Technical SEO & On-Site SEO is seldom sufficient" at https://www.searchenginejournal.com/technical-seo-on-site-seo-rarely-enough/333883/