Business Growth

The Three Biggest Lead Generation Mistakes Small Businesses Make… Part 1

How many of those actual ads can you name off? Researchers estimate that over the past seven days, you have been exposed to as many as 117,000 ads based on national averages. So out of 117,000 ads, how many can you name? If you’re fairly attentive, you may be able to come up with 3 […]

• November 21, 2019 |
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Search & Implement

People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or […]

• November 14, 2019 |
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Decoding WOM Messages

Today’s lesson will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer When experts are talking about your products or service you will usually receive an amazing rush of sales […]

• November 7, 2019 |
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WOM Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision making process with positive word of mouth. There are essentially 5 stages in the decision making process. They are: Give the product a chance and transitions from a “no” to a “maybe”. Check out the options and investigate the different products available. Observe the product […]

• October 31, 2019 |
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Multiply on Your Maximizing Resources – Part 1

The next series of posts will cover how to take maximizing resources and multiply them for even bigger results. In this first of the four part series we’ll cover: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Call in the Troops Finding and securing new clients can be exhausting and […]

• August 29, 2019 |
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Word of Mouth Tactics – Part 3

Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth which gives you a tool to […]

• August 15, 2019 |
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Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your […]

• August 8, 2019 |
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Bring Them Flowers

There are a few things you need to do and consider to prepare for your first face to face meeting: Make a list of what you want to accomplish during the meeting. Anticipate potential concerns from the client. Check to make sure you are completely prepared. Listen more than you talk. Bring support staff with […]

• June 27, 2019 |
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5 Killer Mistakes – Part 3

The last 2 posts covered the first four of the killer mistakes you can make that will not only make you lose your fish, but possibly your entire company. Today we’re going to talk about the fifth killer mistake: Up Cash Creek Without a Paddle. Even when business is good there’s still a change of […]

• May 9, 2019 |
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5 Killer Mistakes – Part 1

There are 5 big mistakes you can do that will kill a deal with a big fish. They are: Not meeting the client’s expectations Mishandling a client crisis Taking on more than you can handle Putting all your eggs in one basket Up cash creek without a paddle Any one or combination of these can […]

• April 25, 2019 |
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