Business Marketing

Lift Your Business With A Rising Tide of New Customers

There’s nothing I like more than to be by the water during the summer time. It reminds me of my favorite saying, “a rising tide lifts all boats”. I use to moor a 38′ power boat in Olympia, WA and spend summer weekends and vacations on Puget Sound. If you want your boat to go […]

• January 15, 2013 |
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Why Vote?

This post is a copy of Seth Godin’s blog.  There is no partisan politics here at all.  Just common sense stuff that may make a “non-voter” stop and think. From Seth Godin “Here’s what political marketers learn from people who don’t vote: Nothing. If you don’t vote because you’re disappointed with your choices, disgusted by […]

• November 5, 2012 |
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Power of the Big Idea

November is a huge month!  We have the Marines Corps Birthday, Veteran’s Day, Thanksgiving, and of course our Arizona Marketing Summit. November’s prime topic is the power of “The BIG Idea” and what it can do to make your business stand out from the crowd.  But you might be wondering… “How do I come up […]

• November 5, 2012 |
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One If By Land, Two if by…

As you’ll remember, you’ve heard that line before, either in your grade school history classes or from the legend and lore of the founding of the United States as an independent country in Longfellow’s poem, Paul Revere’s Ride. The light in the steeple of the Old North Church was a signal to warn the patriots, […]

• July 9, 2012 |
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Nashville Scene

Nashville Scene Marketing Lessons from Nashville, TN Last week my family journeyed to Nashville, TN to deliver the remains of my mother-in-law and brother-in-law and to celebrate their lives. The celebration started with dinner for 14 at the Loveless Cafe.  It was real country comfort food – fried chicken, country ham, catfish, BBQ pulled pork, […]

• June 19, 2012 |
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The Beatles, Arthroscopy and Drugs

While sipping a “Let It Be Tea” and “Here Comes the Sun”, Carol and I reminisced about all the fun we had during the Beatle’s years. Last Thursday night, we went to ASU Gammage to the Rain concert.  Rain is the title of the Side B song of the Beatle’s Paperback Writer and is also […]

• May 14, 2012 |
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Customer Service and Brothel Advertising

Through my blog, I will share some entertaining stories from this trip.  On the day before we left I needed an air filter for my Mercedes SUV.  I swung into O’Reilly Auto Parts on Happy Valley.  It turns out there were two possible filters for my vehicle.  The young counterman asked if the vehicle was […]

• September 21, 2011 |
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Customer Service As A Marketing Tactic (Part 3)

Hey Buddy, How About That Slang? Something else you need to do is to develop the ability to hear everything.  We have some slang used now in our society that can be offensive.   I walked into an automotive repair shop the other day in Phoenix to get a quote on having some air conditioning work […]

• April 4, 2011 |
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Customer Service As A Marketing Tactic – Part 2

Below is the 2nd excerpt from the customer service chapter of my book.  Enjoy! You need to hire mystery shoppers.  When you hire mystery shoppers set, up the shop for exactly what you are concerned about, because you could be measuring product knowledge, you could be measuring the sales language, you could be measuring the […]

• March 30, 2011 |
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Customer Service As A Marketing Tactic (Part 1)

Excerpt from my book’s chapter on customer service as a marketing tactic. It does not matter! Be freaky about your attention to customer service.  Every detail matters. I will say it again (and again, and again, and again). It’s the most important thing you can do – particularly in light of the new economy.  You […]

• March 29, 2011 |
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