Business Marketing

Turn Prospects into Customers Overnight!

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be: […]

• January 10, 2019 |
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Make it Pop!

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that […]

• December 27, 2018 |
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Kick Start Your Marketing

Today I’d like to teach you about the three most important start-up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of […]

• December 20, 2018 |
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Calendar Marketing

Here’s where you become part of your clients life. As a marketer you must enter the conversation going on in the minds of your clients and prospects. Work to capture the birthdays of everyone on your customer list. Send not only birthday wishes but also half-birthday wishes with a birthday offer. The calendar gives you […]

• November 29, 2018 |
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Have events and parties

Have contests and surveys to involve your clients in your business.  When you have a contest, be sure to get pictures of you with winners and send them out to your entire customer list.  When you conduct a survey, share the results with all those clients who participate and offer them a small reward for […]

• November 15, 2018 |
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Tell Stories

Tell Stories – We all have true stories, both personal and business, from our lives we use to illustrate a point.  Dan Kennedy teaches that you should write down at least 50 of your best stories.  Then think about how you can use them best in your marketing. I always had the stories in my […]

• November 8, 2018 |
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Entertain Your Way to Profit

The number one marketing sin of all time is being boring!  The number one marketing sin in the new economy is being ordinary. In this chapter we’re going cover 8 ways to “Entertain Your Way to Profits”. Here’s a list of the 8 ways you can entertain your way to profits.  We’ll cover each in […]

• November 1, 2018 |
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Scripting Your Day

You could storyboard your day easily by having 3×5 cards tacked on a corkboard, having a legal pad divided into 15 minute increment boxes on the left side with space for notes on the right side, or using a piece of paper typed up on the computer. The most important elements of a day script […]

• September 13, 2018 |
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Key Components of a Marketing System

Affordability: Your marketing systems must deliver profitable results. You have to know what a customer is worth to you, then decide what you are reasonably willing to invest to acquire one, then build systems that work within that limit. However, there’s no free lunch, so if a customer is worth $1,000 and you’re only willing […]

• August 30, 2018 |
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Do you have a marketing system?

Do you have a marketing system? If not, then what you have is money you spend (notice, I’m NOT using the term invest) on random acts of hope and faith (both often misplaced!) Is that the way you should be running your business? To put a finer point on this, I’ll ask you right now: […]

• August 23, 2018 |
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