Business Strategy
The Power of Being the Authentic You
Many entrepreneurs struggle with their ‘personal’ brand versus their ‘professional’ brand – or perhaps better stated, who they are ‘on the job’ versus who they are ‘off the clock’ – so to speak. This challenge has never become more apparent with the incredible rise of social media, and the truth is you can no longer […]
- February 25, 2021 |
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Delegate or Stay Small
One of the most important decisions an entrepreneur needs to make to get to six figures and then to move on and create a multiple-six-figure Dream Business is to release and let go. This mindset challenge is one that trips up far too many entrepreneurs, and it is essential that you climb and conquer this […]
- February 18, 2021 |
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3 BIG Secrets of Profitable Newsletter Marketing
Here are 3 huge secrets with you about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you […]
- December 10, 2020 |
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Strategy for Success – Risk Reversal
Risk reversal is one of my all-time favorite profit-boosting strategies. When I coach entrepreneurs and small business owners, I always discuss the importance of risk reversal; however, it’s critically important when you are starting your business. When you are starting out, you really don’t have a track record about which to boast to your prospects. […]
- December 3, 2020 |
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Pay Attention to the Pain Points!
No matter how much your customers like you, they’re really buying the solutions you offer, and they’re buying to eliminate their pain points. Remember that your product or service must be of some benefit to them and make their lives easier and/or more enjoyable and potentially relieve some of their pain. After all, every single one of us has the same favorite radio […]
- November 19, 2020 |
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Know Your Target Audience
Knowing exactly who your target audience is and knowing your market are more important than the product you sell or the service you offer. Please re-read that sentence: Knowing exactly who your target audience is and knowing your market are more important than the product you sell or the service you offer. Don’t skimp over […]
- November 5, 2020 |
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Spend More Time Looking Through the Windshield than in the Rearview Mirror
As an entrepreneur, it’s vitally important to focus most of your time with your eyes looking “down the road” – into the future. Day in and day out, as busy business owners, we spend much of our time meeting and hopefully exceeding our current customers’ expectations. But it’s equally important that we spend time looking […]
- October 29, 2020 |
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Trust Your Sixth Sense
Have you ever had a great idea or opportunity to grow your business, but through all your desire and excitement to push forward and make it happen, some small feeling was tugging at you giving you pause? That is your sixth sense. Don’t ignore it!
- October 15, 2020 |
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Don’t Become a Commodity
When you’re a commodity, the only way to get clients to buy from you is to offer the lowest price, and that does two really negative things. First, obviously, it cuts into your profit margin. Every time you lower your price, you lose valuable margin. But what’s even worse, the second negative—the customers you gain by winning on price have no loyalty. As […]
- September 17, 2020 |
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Success Strategy: Have Integrity With Yourself.
To create wealth you must have integrity with yourself. Be on guard against being manipulated by emotion, fear, and drama. If you schedule time to exercise, to complete your newsletter article, or to be creative and think of ways you’re going to grow your business, then keep that appointment with yourself just like you would keep […]
- August 13, 2020 |
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