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Business Strategy

The Three Biggest Lead Generation Mistakes Small Businesses Make… Part 1

How many of those actual ads can you name off? Researchers estimate that over the past seven days, you have been exposed to as many as 117,000 ads based on national averages. So out of 117,000 ads, how many can you name? If you’re fairly attentive, you may be able to come up with 3 […]

  • November 21, 2019 |
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Decoding WOM Messages

Today’s lesson will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer When experts are talking about your products or service you will usually receive an amazing rush of sales […]

  • November 7, 2019 |
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WOM Meets Customers Head-On

Today we’ll cover the idea of shortening your customers’ decision making process with positive word of mouth. There are essentially 5 stages in the decision making process. They are: Give the product a chance and transitions from a “no” to a “maybe”. Check out the options and investigate the different products available. Observe the product […]

  • October 31, 2019 |
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Harness the Power of WOM

Today we’re going to talk about how to harness the power of word of mouth. Including the six step process to success and the 30 (that’s right, I said 30) ways to harass the power of WOM. So, let’s get started! There are six steps to harassing word of mouth: Understand your customers’ values and […]

  • October 17, 2019 |
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Multiply on Your Maximizing Resources – Part 4

The last few posts have talked about how to multiply the resources that you’ve worked hard to maximize. So far we’ve covered: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Size Sales Staff Open Water Fishing Call for Back-Up Go Big Online Bartering with the Best Give Away the Farm […]

  • October 3, 2019 |
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Multiply on Your Maximizing Resources – Part 3

Over the last few posts we talked about how to multiply the resources that you’ve worked hard to maximize. So far we’ve covered: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Olympic-Size Sales Staff Open Water Fishing Call for Back-Up Today we’ll cover the next three: Go Big Online Bartering […]

  • September 19, 2019 |
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Multiply on Your Maximizing Resources – Part 2

Last time we talked about how to start multiplying on the resources you worked on maximizing. We covered the following areas: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Today we’ll talk about the next three: Olympic-Size Sales Staff Open Water Fishing Call for Back-Up Olympic-Size Sales Staff Now we […]

  • September 12, 2019 |
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Word of Mouth Tactics – Part 3

Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth which gives you a tool to […]

  • August 15, 2019 |
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Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your […]

  • August 8, 2019 |
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Word of Mouth Tactics – Part 1

Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is. Word of Mouth is easily the most powerful form of marketing and […]

  • July 11, 2019 |
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