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Business Strategy

Gather the Troops

Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: The Technician The Manager The Entrepreneur All of these roles need to be played simultaneously by different […]

  • February 21, 2019 |
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Are You Aiding & Abetting E-Myths?

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: Desire Some capital […]

  • February 14, 2019 |
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Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a […]

  • January 31, 2019 |
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Do You Have A Unique Selling Proposition?

If I were your prospective customer, why should I do business with you above any and all other options? Why would I be an absolute fool to buy what you sell from anyone else but you? That answer should be clearly articulated in the form of your USP. What you need to know… A USP […]

  • January 17, 2019 |
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Kick Start Your Marketing

Today I’d like to teach you about the three most important start-up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of […]

  • December 20, 2018 |
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New Client Experience

After you make that first sale to a new customer or client is not the time to relax and breathe easy – it is the time to really WOW them! You want them to say “Wow”, I really made the right decision. What you do after the sale may be just as important as what […]

  • December 6, 2018 |
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Calendar Marketing

Here’s where you become part of your clients life. As a marketer you must enter the conversation going on in the minds of your clients and prospects. Work to capture the birthdays of everyone on your customer list. Send not only birthday wishes but also half-birthday wishes with a birthday offer. The calendar gives you […]

  • November 29, 2018 |
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Have events and parties

Have contests and surveys to involve your clients in your business.  When you have a contest, be sure to get pictures of you with winners and send them out to your entire customer list.  When you conduct a survey, share the results with all those clients who participate and offer them a small reward for […]

  • November 15, 2018 |
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Tell Stories

Tell Stories – We all have true stories, both personal and business, from our lives we use to illustrate a point.  Dan Kennedy teaches that you should write down at least 50 of your best stories.  Then think about how you can use them best in your marketing. I always had the stories in my […]

  • November 8, 2018 |
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Creating Your Success Environment

Have you ever turned on the TV to golf and seen a player who’s about to tee off? Close your eyes for a second and picture that scene in your mind. You probably envisioned someone in funny looking clothes concentrating entirely on what they were about to do. You also saw others around that person, […]

  • October 25, 2018 |
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