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Business Strategy

Modeling Success

If you could become the best golfer in the world simply by watching videos of Jack Nicklaus, Tiger Woods, Phil Mickelson and Arnold Palmer, how much money and time would you invest to get your hands on those videos – knowing that after watching them you’d be able to replicate everything you saw? My guess […]


Delegation

In order to be able to manage your time to get things done that are important to you, you must first preserve some time to manage by getting your team members to get the things done that should be important to them. This requires you to pass on responsibility to others in such a way […]


Don’t permit commoditization of yourself or services

This is a fundamental power issue. If you are or feel commoditized, hustle and fix it. Reinvent; alter your marketing; work like a fiend to put (perception of) supply versus demand, specialist versus generalist to work for you rather than against you. Successful entrepreneurs do NOT operate from fear. That’s not really because they are […]


Tolerating “time vampires” and others who waste your time

Successful entrepreneurs have very low tolerance for those who habitually waste time and disrupt productivity. I suggest “three strikes and you’re out”. Employee, vendor, even client: Explain why their behavior is incompatible with the way you work and/or interfering with your productivity and describe the substitute behavior desired. Sit the vampire down for that talk […]


It is hard to waste time when there is no time to be wasted

Consider the simple matter of phone calls – if a person engages in an average of four a day over 250 workdays, that’s 1,000 in a year. If, on average, they consume just 3 minutes more each day than you would have through tightly controlled end times and scripted days, that’s roughly one whole week […]


Scripting Your Day

You could storyboard your day easily by having 3×5 cards tacked on a corkboard, having a legal pad divided into 15 minute increment boxes on the left side with space for notes on the right side, or using a piece of paper typed up on the computer. The most important elements of a day script […]


Get Maximum Value Out of Your Day

One of the key secrets that separate the most successful entrepreneurs from the rest is how they take charge of their day. It’s vital to understand that time management is a common convenient misnomer. Nobody can actually manage time – like money it has a mind of its own. However, you can manage your allocation […]


Key Components of a Marketing System

Affordability: Your marketing systems must deliver profitable results. You have to know what a customer is worth to you, then decide what you are reasonably willing to invest to acquire one, then build systems that work within that limit. However, there’s no free lunch, so if a customer is worth $1,000 and you’re only willing […]


Do you have a marketing system?

Do you have a marketing system? If not, then what you have is money you spend (notice, I’m NOT using the term invest) on random acts of hope and faith (both often misplaced!) Is that the way you should be running your business? To put a finer point on this, I’ll ask you right now: […]


Are You Working On Your Business?

One of the biggest problems we hear from business owners all the time is, “I’m too busy.” “I’m too busy to do any marketing because I’m the best salesperson and I need to be available all the time to my customers”. Or, “I need to shop the market”. Or, worse yet, “I need to parent […]