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Business Strategy

The Miracle of ‘Price Elasticity’

Read this carefully because it will change your business and life…FOREVER! One of the biggest, most exciting opportunities in your business is the ability to sell at prices or fees substantially higher than you ever have before, than ALL your competitors, than your industry norms… even though you think you can’t… and have more receptive, […]

  • August 9, 2018 |
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Target the Right Market

One of the keys to crafting the right message is making sure you are aiming it at the right market. The best possible offer made to someone who is wholly unqualified or wholly disinterested in it is not going to work. You’ve got to match your offer with the right people to receive those offers. […]

  • July 5, 2018 |
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Three Strikes and Y’er Out

You may not be a baseball fan, but you know the phrase:  “three strikes, y’er out!” And once you’re out, in business it’s not just a trip back to the bench you’re facing, it’s back to the locker room, a cold shower, and a walk home in street clothes – leaving  your big league dreams […]

  • May 24, 2018 |
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Marketing Strategies-START WITH LOTS OF IDEAS

There is a popular belief that the best way to generate good ideas is to come with as many ideas as you can. As it turns out, this theory is not only sound but scientifically proven: studies from MIT and the University of California Davis show that groups of people who produce a large number […]

  • May 17, 2018 |
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How to Increase Sales-Client Retention Tips

It is good to note that while some customers willingly come back and make a second purchase, most clients need to be pursued in a way. That said, getting customers to buy the second time around needs a little bit of work in order to succeed.  And one of the easiest ways to increase sales […]

  • May 10, 2018 |
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Business Strategy-A Business Built From Nothing

I wanted to inspire you with a quick tale of a business strategy built entirely from imagination… It’s located in London and it’s known as the Sherlock Holmes Museum. You can go there, tour the actual home of famed detective himself, and get souvenirs and antiques, and curios. The entire museum is a gift store. […]

  • May 3, 2018 |
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7 Key Elements of Your Marketing System

Here are the key elements of a marketing system: 1. A selected group of prospects (sometimes referred to as a “farm”, “farm area” or “target market” The better the selection, the better the results. For example, when you are able to analyze the response to a mailing list, you can identify those elements with the […]

  • October 12, 2017 |
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Profit Explosion: Value Means More than Cost

When you think in terms of how you can create more value, don’t think of how much more it is going to cost you. Think of ways to make yourself different, to make it more difficult for your customers to focus on price alone. Think of ways to set yourself apart, so that your customers […]

  • October 4, 2017 |
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Stop Waiting For it to Get Easier

When times are tough, entrepreneurs have two choices. They can ‘hunker down’ and operate their business much more conservatively – essentially pulling in their horns and, in some cases, sticking their heads in the sand until things return to normal or somehow in their eyes get better. I do not believe this is a good […]

  • September 21, 2017 |
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The True and Real Nature of a Successful Business

Entrepreneurship is the ability to profit by solving problems for others… or in effect, curing their pain! You may not equate solving problems with curing pain, but I assure you they are one and the same. Now the guy I overheard in the airport was possibly referring to businesses that profit from their customers who […]

  • September 6, 2017 |
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