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Dan Kennedy

Target the Right Market

One of the keys to crafting the right message is making sure you are aiming it at the right market. The best possible offer made to someone who is wholly unqualified or wholly disinterested in it is not going to work. You’ve got to match your offer with the right people to receive those offers. […]

  • July 5, 2018 |
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Nobody Believes Nobody Anymore

As a salesperson and marketer, you face an uphill battle.  Gallup recently conducted a poll asking which jobs people considered untrustworthy or highly suspect.  The results: 10. Business Executives 9. State Governors 8. Lawyers 7. Insurance Salespeople 6. Senators 5. HMO Managers 4. Stockbrokers 3. Advertising Executives 2. Members of Congress 1. Car Salespeople This […]

  • November 4, 2013 |
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5 UN-Creative Thoughts About Creativity by Dan Kennedy Part 5

5 UN-Creative Thoughts About Creativity By. Dan Kennedy Part 5 of5 #5 DOODADS AS INSPIRATION One of my favorite shortcuts is fmding the little doodads, promotional items, grabbers that are available, that suggest or furnish the theme for my marketing campaign=-especially when doing direct-mail. The copywriting I did for Rory Fatt’s boot camp one year, […]

  • August 7, 2013 |
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5 UN-Creative Thoughts About Creativity by Dan Kennedy Part 4

5 UN-Creative Thoughts About Creativity By. Dan Kennedy Part 4 of 5 #4: SWIPE, SWIPE, SWIPE, SWIPE (LEGALLY AND ETHICALLY) I get real joy out of hearing from GKIC Members as I did the day I wrote this, and hearing one after another telling me how they took an example from the NO B.S. MARKETING […]

  • August 5, 2013 |
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5 UN-Creative Thoughts About Creativity by Dan Kennedy Part 3

5 UN-Creative Thoughts About Creativity By. Dan Kennedy Part 3 of 5 #3: BE MARKET/BUYER DRIVEN IN ( ALMOST) EVERYTHING YOU DO I started out, ever so briefly, in the “traditional” advertising business, and have occasionally been involved -such as a few years back when I butted heads with Weight Watchers big name Madison Avenue […]

  • August 2, 2013 |
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5 UN-Creative Thoughts About Creativity by Dan Kennedy Part 2

5 UN-Creative Thoughts About Creativity By. Dan Kennedy Part 2 of 5 #2: WORK BACKWARDS Most people approach creative thinking from the front-the idea. Let’s say you’re going to open up a new restaurant. You’ll probably start with the name, maybe the theme, the menu. But the best place to start is with what will […]

  • July 31, 2013 |
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5 UN-Creative Thoughts About Creativity by Dan Kennedy

Part One of 5 Un-creative Thoughts about Creativity by: Dan Kennedy Entrepreneurs and marketers are constantly challenged to be creative. But creativity as it is commonly thought of and practiced as sin not virtue, because it is slow and ponderous; because it begins with a blank slate. One of the most profitably creative entrepreneurs of […]

  • July 29, 2013 |
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