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Marketing Strategies

Put Them in a Trance

We’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basics down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid the marketing pitfalls Use a […]

  • January 31, 2019 |
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Do You Have A Unique Selling Proposition?

If I were your prospective customer, why should I do business with you above any and all other options? Why would I be an absolute fool to buy what you sell from anyone else but you? That answer should be clearly articulated in the form of your USP. What you need to know… A USP […]

  • January 17, 2019 |
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Make it Pop!

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that […]

  • December 27, 2018 |
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Have events and parties

Have contests and surveys to involve your clients in your business.  When you have a contest, be sure to get pictures of you with winners and send them out to your entire customer list.  When you conduct a survey, share the results with all those clients who participate and offer them a small reward for […]

  • November 15, 2018 |
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Tell Stories

Tell Stories – We all have true stories, both personal and business, from our lives we use to illustrate a point.  Dan Kennedy teaches that you should write down at least 50 of your best stories.  Then think about how you can use them best in your marketing. I always had the stories in my […]

  • November 8, 2018 |
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Entertain Your Way to Profit

The number one marketing sin of all time is being boring!  The number one marketing sin in the new economy is being ordinary. In this chapter we’re going cover 8 ways to “Entertain Your Way to Profits”. Here’s a list of the 8 ways you can entertain your way to profits.  We’ll cover each in […]

  • November 1, 2018 |
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Key Components of a Marketing System

Affordability: Your marketing systems must deliver profitable results. You have to know what a customer is worth to you, then decide what you are reasonably willing to invest to acquire one, then build systems that work within that limit. However, there’s no free lunch, so if a customer is worth $1,000 and you’re only willing […]

  • August 30, 2018 |
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Do you have a marketing system?

Do you have a marketing system? If not, then what you have is money you spend (notice, I’m NOT using the term invest) on random acts of hope and faith (both often misplaced!) Is that the way you should be running your business? To put a finer point on this, I’ll ask you right now: […]

  • August 23, 2018 |
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Start With “Who”

In fact, here are six words that will change your business life FOREVER! Start with “who” then work backwards. Too much of the time, we start with the “what.” What do we want to sell? What do we want to promote? What service am I going to provide? What am I going to charge? What? […]

  • July 12, 2018 |
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Communicating Effectively

Something that holds back many business owners is that they are concentrating so much on what they do, that they don’t focus on how to sell what they do. Let’s say you’re the best brain surgeon in the world.  Is this a valuable skill? Did you answer yes? If you did, let me ask you […]

  • June 28, 2018 |
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