Sales Messaging

Marketing Campaigns- A 4 Step Marketing Checklist

One of the unsung heroes of “getting stuff done” is the old fashioned tool known as a “checklist.” Personally, I LOVE checklists – in fact, I’ve found in running a business that having important processes that I use over and over put down as a checklist makes life soooooooooooo much easier. Of course, one of […]

• April 15, 2013 |
• Comments (0)

3 Sales Messaging Mistakes to Avoid Like the Plague

I’m going to let you in on three (3) common mistakes that will absolutely KILL the effectiveness of your marketing efforts.  At GKIC, they’ve coined the term “Kopy Kryptonite” to refer to these kinds of killers, in reference to the well-known “Achilles Heel” of comic book legend Superman.  Don’t Be Boring. There’s NOTHING so deadly […]

• March 21, 2013 |
• Comments (0)