Your Ultimate Marketing Resource in the Greater Arizona Area!

Like most other things, the practice of hiring through referrals has its critics and its fans.  For some, it is the accusations of favoritism or nepotism that discourage them from taking on family members, friends, acquaintances, networking contacts or ex-colleagues of current members of staff. While for others it is the prospect that unhealthy cliques […]

10/12

Here are the key elements of a marketing system: 1. A selected group of prospects (sometimes referred to as a “farm”, “farm area” or “target market” The better the selection, the better the results. For example, when you are able to analyze the response to a mailing list, you can identify those elements with the […]

09/21

When times are tough, entrepreneurs have two choices. They can ‘hunker down’ and operate their business much more conservatively – essentially pulling in their horns and, in some cases, sticking their heads in the sand until things return to normal or somehow in their eyes get better. I do not believe this is a good […]

In a world filled with apples, if you want to boost your profits and grow your business, you need to be a big, juicy orange. In simplest terms, here’s the strategy: Set yourself apart. No matter what business you’re in, the last thing you want to be is perceived as a commodity. Why? Because people […]

Entrepreneurship is the ability to profit by solving problems for others… or in effect, curing their pain! You may not equate solving problems with curing pain, but I assure you they are one and the same. Now the guy I overheard in the airport was possibly referring to businesses that profit from their customers who […]

08/31

Being a Person of Influence

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Who are you and what do you stand for? Branding. We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to […]

08/24

Branding Builds Recognition

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Branding helps build recognition and recognition is one of the first steps in creating the “know, like, and trust” factor. Great branding is when your prospects respond with, “Oh yeah, he’s the ____ guy”, or “She’s the one who . . .” and fill in the blank whenever they hear your name – and that’s […]

08/17

You Are Worth It!

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Your skill and talent, combined with the way you deliver it, is what makes you and your business truly unique. Beware that you don’t fall into the typical mindset trap of thinking that what you do is common, simply because others do it, or because you’ve been doing it for a long time. When you […]

08/10

The Leaky Bucket Analogy

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Most entrepreneurs spend a lot of time, energy, and resources on customer acquisition, and any entrepreneur will tell you that time, energy, and resources are the three most valuable commodities. They are also three of the most expensive and difficult marketing commodities to sustain. I am an eager and continuous student of marketing and business. […]