Your Ultimate Marketing Resource in the Greater Arizona Area!

Your Skill Isn’t Typical

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I believe we’re all blessed with God-given talents and skills. The most successful entrepreneurs are those fortunate enough to figure out how to use their talents and skills in their businesses, combined with a passion for serving others and the knowledge of what their abilities are worth. I believe many people’s profit problem is two-fold. […]


Take a moment and think about the various websites you visit in any given day. Sure, most of them likely have content that draws you in but if you think it, the ones that make the biggest impression probably had video! Am I right? Using video as a powerful marketing tool isn’t as difficult as […]


Know Your Target Audience

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Knowing exactly who your target audience is and knowing your market are more important than the product you sell or the service you offer. Please re-read that sentence: Knowing exactly who your target audience is and knowing your market are more important than the product you sell or the service you offer. Don’t skimp over […]


When are you most creative? I don’t mean when do you get the most accomplished, but when do you have your most creative thoughts and ideas? In the middle of day? Late at night? Early in the morning? In the shower? In the middle of the night? If in the middle of the night, do […]


Profit Booster: One More Degree

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Can you keep pushing with one more degree of strength or endure one more minute of hard, focused work? You sure can, and that one degree can make a world of difference. Improving by a single degree can be exactly what you need to explode your business and really accelerate your profits. You might be […]

To create wealth you must have integrity with yourself. Be on guard against being manipulated by emotion, fear, and drama. If you schedule time to exercise, to complete your newsletter article, or to be creative and think of ways you’re going to grow your business, then keep that appointment with yourself just like you would keep […]

Another way to develop and build stronger customer relationships is also one of the foundations of great service: Be accessible to your customers. Really serve them. It’s why you’re in business and the only way to grow and be profitable. Whatever you do to create happy customers pays off! What can you do? Return calls, answer […]


Customers don’t hesitate to buy because of price; they hesitate to buy because of worry. They worry about all the“what-ifs.” Offer a rock-solid guarantee. Putting 30- or 60-or 90-day limits on your guarantee is going to leave your customers wondering what happens after that. Give your guarantee a name that clearly explains the benefit and the degree to which you’re […]


Many entrepreneurs struggle with their ‘personal’ brand versus their ‘professional’ brand – or perhaps better stated, who they are ‘on the job’ versus who they are ‘off the clock’ – so to speak. This challenge has never become more apparent with the incredible rise of social media, and the truth is you can no longer […]