Your Ultimate Marketing Resource in the Greater Arizona Area!
06/10

Being a Person of Influence

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Who are you and what do you stand for? Branding. We’re all exposed to continuous advertising. Yes, it’s now continuous (rather than “continual”) because it’s impossible to escape. You know it. I know it. It’s everywhere. And the businesses that are most effective are the ones that have established their brands. Brands are critical to […]

In a world filled with apples, if you want to boost your profits and grow your business, you need to be a big, juicy orange. In simplest terms, here’s the strategy: Set yourself apart. No matter what business you’re in, the last thing you want to be is perceived as a commodity. Why? Because people […]

Like most other things, the practice of hiring through referrals has its critics and its fans.  For some, it is the accusations of favoritism or nepotism that discourage them from taking on family members, friends, acquaintances, networking contacts or ex-colleagues of current members of staff. While for others it is the prospect that unhealthy cliques […]

You can get your current customers to help you out with marketing your business. This part of your small business marketing strategy can entail talking with current customers about their experiences with you and what they like about your products or services. You can ask them to go online to leave reviews and comments on […]

05/06

Inspect What You Expect!

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You evaluate your company as a customer would. Here’s a few suggestions on how to evaluate your telephone. What’s your impression of when and how you’re greeted on the phone? Is the person pleasant to speak with? If you have an automated system, is your options menu easy to navigate? If you have an automated […]

Retained customers are more profitable. It costs less to sell to them, so they really impact your bottom line. Over-the-top customer service almost NEVER fails to pay off, and it improves your customers’ LTVs. When you lose a customer, you don’t just lose a sale—you lose his entire LTV—all his future sales and his referrals. […]

04/08

How Much Is Too Much?

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So, how do you know what you’re worth? It’s pretty simple—you should be getting some complaints that your prices are too high! That’s right. If you aren’t getting a few complaints, you probably aren’t charging enough. You should be hearing some really serious push back from your prospects when you quote a price or offer a proposal to them. And I don’t mean […]

04/01

Don’t be emotional about money – it’s just a tool that can help you build your Dream Business. Get crystal clear on your ‘needs’ and then be willing to ‘invest’ in your future to reach your goals faster. The hard truth is if you’re not 100% committed to your goal, and willing to put skin […]

Have you been wondering how to get more business prospects without paying an arm and a leg? We’ve got a bunch of fantastic marketing solutions that can help you get the business you want without breaking the bank. With these eight tidbits of how to get more business marketing know-how, you’ll find the customers that […]