Your Ultimate Marketing Resource in the Greater Arizona Area!

Don’t Become a Commodity

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When you’re a commodity, the only way to get clients to buy from you is to offer the lowest price, and that does two really negative things. First, obviously, it cuts into your profit margin. Every time you lower your price, you lose valuable margin. But what’s even worse, the second negative—the customers you gain by winning on price have no loyalty. As […]


Trust Your Sixth Sense

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Have you ever had a great idea or opportunity to grow your business, but through all your desire and excitement to push forward and make it happen, some small feeling was tugging at you giving you pause? That is your sixth sense. Don’t ignore it!

As an entrepreneur, it’s vitally important to focus most of your time with your eyes looking “down the road” – into the future. Day in and day out, as busy business owners, we spend much of our time meeting and hopefully exceeding our current customers’ expectations. But it’s equally important that we spend time looking […]


I build it. I nurture it. I Profit.” I love this mantra because it addresses so many things entrepreneurial. It starts with ‘acting’ on an idea and taking a ‘risk’ by starting a business. It is then through the relentless ‘nurturing’ of your clients and prospects that you profit. Many have ideas; but few act, […]


Avoid Shiny Object Syndrome

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Avoid SOS – ‘Shiny-object Syndrome.’ SOS is the idea or ideas that constantly distract you from what you really should be working on in your business. Don’t get so caught up in the hunt, the chase, and the launch of something new that you overlook what is most important and perhaps right in front of you!


No matter how much your customers like you, they’re really buying the solutions you offer, and they’re buying to eliminate their pain points. Remember that your product or service must be of some benefit to them and make their lives easier and/or more enjoyable and potentially relieve some of their pain. After all, every single one of us has the same favorite radio […]

Those who dream of being an entrepreneur and controlling their own destinies might be just waiting for the right time to get started. One of the best things you can do as an entrepreneur, or wantrepreneur (someone wanting to start a business), is to hire an experienced business coach. They will be able to help […]


So, will you be the next Bill Gates, Henry Luce, or Ted Turner? It’s certainly not impossible, and of course, you won’t know until you try, and now is certainly a great time to do just that. Being a successful entrepreneur is not about having a huge idea; it’s about filling a need, solving a […]

Compared to the usually high cost of acquiring a new customer, there’s a much lower cost of acquisition with a referral, because they find you; you don’t have to go prospecting for them. This is a huge marketing advantage. Word-of-mouth advertising and referrals occur because of over-the-top, out-of-the-ballpark, put-gigantic-smiles-on-their-faces kind of customer service. There’s no […]