Your Ultimate Marketing Resource in the Greater Arizona Area!

Customers don’t hesitate to buy because of price; they hesitate to buy because of worry. They worry about all the“what-ifs.” Offer a rock-solid guarantee. Putting 30- or 60-or 90-day limits on your guarantee is going to leave your customers wondering what happens after that. Give your guarantee a name that clearly explains the benefit and the degree to which you’re […]


Many entrepreneurs struggle with their ‘personal’ brand versus their ‘professional’ brand – or perhaps better stated, who they are ‘on the job’ versus who they are ‘off the clock’ – so to speak. This challenge has never become more apparent with the incredible rise of social media, and the truth is you can no longer […]

A successful social media marketing strategy involves engaging your readers and followers. With that, you need to be on the lookout for interesting, eye-catching and informative materials that you can share with your readers. What many companies do is to create a strong blogging presence and then share their blog content on their social media […]

Listen for recurring problems or complaints with your customers. Those recurrences are indicators that you’re not easy to do business with in some way, shape, or form,and you’ll want to fix that in order to keep your customers glued. And remember, one of the easiest ways to increase customer adhesion is to manage their expectations. Managing their expectations is a matter of under-promising […]


How to Profit from Social Media

Site Administrator

Everyone surfs the web differently. Some are happy to read page after page of content, while others need to be more visually stimulated through a combination of text, photos and video. Adding video content helps to put your company in front of your web visitors, allowing you to connect with them in a more personal […]


Delegate or Stay Small

Site Administrator

One of the most important decisions an entrepreneur needs to make to get to six figures and then to move on and create a multiple-six-figure Dream Business is to release and let go. This mindset challenge is one that trips up far too many entrepreneurs, and it is essential that you climb and conquer this […]


Under-Promise and Over-Deliver

Site Administrator

One of the easiest ways to increase customer adhesion is to manage their expectations. Managing their expectations is a matter of under-promising and over-delivering. “Inspect what you expect.” Test how your organization treats your customers and their impressions of your business. Be easy to do business with. Get rid of any policies that create impediments to the majority of customers who want […]


Risk reversal is one of my all-time favorite profit-boosting strategies. When I coach entrepreneurs and small business owners, I always discuss the importance of risk reversal; however, it’s critically important when you are starting your business. When you are starting out, you really don’t have a track record about which to boast to your prospects. […]