Your Ultimate Marketing Resource in the Greater Arizona Area!

Retained customers are more profitable. It costs less to sell to them, so they really impact your bottom line. Over-the-top customer service almost NEVER fails to pay off, and it improves your customers’ LTVs. When you lose a customer, you don’t just lose a sale—you lose his entire LTV—all his future sales and his referrals. […]

02/23

Delegate and Let Go

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This strategy – while sensible in thought but scary in implementation – will really help to move your business forward. As entrepreneurs we tend to think that no one can do the job as well or as quickly as we can. We get stuck in this mind-set that we have to do it all. We’re […]

02/09

How Much Is Too Much?

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So, how do you know what you’re worth? It’s pretty simple—you should begetting some complaints that your prices are too high! That’s right. If you aren’t getting a few complaints, you probably aren’t charging enough. You should be hearing some really serious push back from your prospects when you quote a price or offer a proposal to them. And I don’t mean a […]

Here are 3 huge secrets with you about newsletter marketing that will bring you success. #1: Newsletters help you keep customers. As I have said repeatedly, it’s far more costly to acquire new customers than it is to retain your existing ones. A good newsletter program helps you create relationships with your customers. When you […]

01/19

Stay in Front of Your Customers

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If you want to stay in front of your competition and stay ahead of your goals for profit and growth, you have to stay in front of your customers. That’s really the point of good marketing. Your marketing should not be in place to simply tell your prospects and customers why they should buy your […]