Your Ultimate Marketing Resource in the Greater Arizona Area!

Being able to clearly define your target market is one of the most important elements of successful marketing. Yet it’s one of the marketing strategies that most businesses struggle with. Identifying your market clearly has many advantages, including allowing you to: Choose the best media to reach the people you want to reach. Tailor your […]

Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you’re not, don’t worry, it will certainly put you on the right path. Now I’ve read the studies […]

If you run a business of your own, you probably put a great deal of emphasis on the importance of hiring the “right” employees, but you will also reach a point when you need to hire consultants or freelancers for projects (sometimes small projects, sometimes large), and it can be difficult to know if you […]

Today I’m going to let you in on three (3) common mistakes that will absolutely KILL the effectiveness of your sales copy. 1. Don’t Be Boring. There’s NOTHING so deadly as a marketing message that fails to arouse the senses in any way whatsoever. You need to write copy in a way that stimulates, annoys, […]

No matter whether they are writing novels, nonfiction books, articles or whatever, all writers rely to some degree at least on carrying out research, which they then use as the foundation for the written work that they produce.  Typically they use numerous sources of information,  so that they can check and cross-check their facts, and […]


How do I Find a Niche?

Chuck Trautman

What is a niche? According to Merriam-Webster’s Online Dictionary a niche is described as “a place, employment, status, or activity for which a person or thing is best fitted… a specialized market”. Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? […]

Like most other things, the practice of hiring through referrals has its critics and its fans.  For some, it is the accusations of favoritism or nepotism that discourage them from taking on family members, friends, acquaintances, networking contacts or ex-colleagues of current members of staff. While for others it is the prospect that unhealthy cliques […]


Here are the key elements of a marketing system: 1. A selected group of prospects (sometimes referred to as a “farm”, “farm area” or “target market” The better the selection, the better the results. For example, when you are able to analyze the response to a mailing list, you can identify those elements with the […]