Today I’d like to teach you about the three most important start-up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of […]
Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]
After you make that first sale to a new customer or client is not the time to relax and breathe easy – it is the time to really WOW them! You want them to say “Wow”, I really made the right decision. What you do after the sale may be just as important as what […]
Here’s where you become part of your clients life. As a marketer you must enter the conversation going on in the minds of your clients and prospects. Work to capture the birthdays of everyone on your customer list. Send not only birthday wishes but also half-birthday wishes with a birthday offer. The calendar gives you […]
Have contests and surveys to involve your clients in your business. When you have a contest, be sure to get pictures of you with winners and send them out to your entire customer list. When you conduct a survey, share the results with all those clients who participate and offer them a small reward for […]
Tell Stories – We all have true stories, both personal and business, from our lives we use to illustrate a point. Dan Kennedy teaches that you should write down at least 50 of your best stories. Then think about how you can use them best in your marketing. I always had the stories in my […]
The number one marketing sin of all time is being boring! The number one marketing sin in the new economy is being ordinary. In this chapter we’re going cover 8 ways to “Entertain Your Way to Profits”. Here’s a list of the 8 ways you can entertain your way to profits. We’ll cover each in […]
Have you ever turned on the TV to golf and seen a player who’s about to tee off? Close your eyes for a second and picture that scene in your mind. You probably envisioned someone in funny looking clothes concentrating entirely on what they were about to do. You also saw others around that person, […]
If you could become the best golfer in the world simply by watching videos of Jack Nicklaus, Tiger Woods, Phil Mickelson and Arnold Palmer, how much money and time would you invest to get your hands on those videos – knowing that after watching them you’d be able to replicate everything you saw? My guess […]
In order to be able to manage your time to get things done that are important to you, you must first preserve some time to manage by getting your team members to get the things done that should be important to them. This requires you to pass on responsibility to others in such a way […]