This is a fundamental power issue. If you are or feel commoditized, hustle and fix it. Reinvent; alter your marketing; work like a fiend to put (perception of) supply versus demand, specialist versus generalist to work for you rather than against you. Successful entrepreneurs do NOT operate from fear. That’s not really because they are […]
Successful entrepreneurs have very low tolerance for those who habitually waste time and disrupt productivity. I suggest “three strikes and you’re out”. Employee, vendor, even client: Explain why their behavior is incompatible with the way you work and/or interfering with your productivity and describe the substitute behavior desired. Sit the vampire down for that talk […]
Consider the simple matter of phone calls – if a person engages in an average of four a day over 250 workdays, that’s 1,000 in a year. If, on average, they consume just 3 minutes more each day than you would have through tightly controlled end times and scripted days, that’s roughly one whole week […]
You could storyboard your day easily by having 3×5 cards tacked on a corkboard, having a legal pad divided into 15 minute increment boxes on the left side with space for notes on the right side, or using a piece of paper typed up on the computer. The most important elements of a day script […]
One of the key secrets that separate the most successful entrepreneurs from the rest is how they take charge of their day. It’s vital to understand that time management is a common convenient misnomer. Nobody can actually manage time – like money it has a mind of its own. However, you can manage your allocation […]
Affordability: Your marketing systems must deliver profitable results. You have to know what a customer is worth to you, then decide what you are reasonably willing to invest to acquire one, then build systems that work within that limit. However, there’s no free lunch, so if a customer is worth $1,000 and you’re only willing […]
Do you have a marketing system? If not, then what you have is money you spend (notice, I’m NOT using the term invest) on random acts of hope and faith (both often misplaced!) Is that the way you should be running your business? To put a finer point on this, I’ll ask you right now: […]
One of the biggest problems we hear from business owners all the time is, “I’m too busy.” “I’m too busy to do any marketing because I’m the best salesperson and I need to be available all the time to my customers”. Or, “I need to shop the market”. Or, worse yet, “I need to parent […]
Read this carefully because it will change your business and life…FOREVER! One of the biggest, most exciting opportunities in your business is the ability to sell at prices or fees substantially higher than you ever have before, than ALL your competitors, than your industry norms… even though you think you can’t… and have more receptive, […]
One of the reasons some businesses are so much more successful than others is that they are run by people who act as entrepreneurs rather than as business owners. What’s the difference? Here’s an example – and this is SO critical to your overall success. Business Owner: A jeweler who owns a jewelry store. Entrepreneur: […]