You may know in your head several reasons why you think your business should be the obvious choice amongst all of your competitors. But nothing is obvious to the uninformed. So until ‘mind reading’ is perfected, you must aggressively market yourself, giving your prospects a clear and compelling reason why your business is the one they want to do business with. People buy when they’re ready to buy […]

One of the most important decisions an entrepreneur needs to make to get to six figures and then to move on and create a multiple-six-figure business is to release and let go. This article could make an amazing difference in your business with just three words – “delegate or die!” This mindset challenge is one […]

Avoid SOS – ‘Shiny-object Syndrome.’ SOS is the idea or ideas that constantly distract you from what you really should be working on in your business. Don’t get so caught up in the hunt, the chase, and the launch of something new that you overlook what is most important and perhaps right in front of you!

While many people focus on online sales and eCommerce sites, it is important to realize that for small to large retail outlets actual in-person sales are still critical to the success of the business. Ensuring that your staff is trained to know how to increase sales without coming across as pushy or over-selling is essential […]

Compared to the usually high cost of acquiring a new customer, there’s a much lower cost of acquisition with a referral, because they find you; you don’t have to go prospecting for them. This is a huge marketing advantage. Word-of-mouth advertising and referrals occur because of over-the-top, out-of-the-ballpark, put-gigantic-smiles-on-their-faces kind of customer service. There’s no […]

Don’t let occasional ‘bad apples’ (negative people) waste your precious time, cause you to second-guess yourself, or drain your energy and profits. If there’s a lesson to be learned, learn it and quickly move on, focusing on the positive clients and relationships in your life.

Take a moment and think about the various websites you visit in any given day. Sure, most of them likely have content that draws you in but if you think it, the ones that make the biggest impression probably had video! Am I right? Using video as a powerful marketing tool isn’t as difficult as […]

Another way to develop and build stronger customer relationships is also one of the foundations of great service: Be accessible to your customers. Really serve them. It’s why you’re in business and the only way to grow and be profitable. Whatever you do to create happy customers pays off! What can you do? Return calls, answer […]

Customers don’t hesitate to buy because of price; they hesitate to buy because of worry. They worry about all the“what-ifs.” Offer a rock-solid guarantee. Putting 30- or 60-or 90-day limits on your guarantee is going to leave your customers wondering what happens after that. Give your guarantee a name that clearly explains the benefit and the degree to which you’re […]

Listen for recurring problems or complaints with your customers. Those recurrences are indicators that you’re not easy to do business with in some way, shape, or form,and you’ll want to fix that in order to keep your customers glued. And remember, one of the easiest ways to increase customer adhesion is to manage their expectations. Managing their expectations is a matter of under-promising […]