She was 42, divorced, broke and couldn’t bring herself to step outside her front door. In desperation, she decided to start cooking and catering to make a few extra dollars to get through the tough times. She started small, just a few bag lunches. But within a mere six years, the restaurant she opened serving […]

One of the unsung heroes of “getting stuff done” is the old fashioned tool known as a “checklist.” Personally, I LOVE checklists – in fact, I’ve found in running a business that having important processes that I use over and over put down as a checklist makes life soooooooooooo much easier. Of course, one of […]

Have you ever watched A&E’s hit reality show, “Duck Dynasty?” In case you’re not already a fan, here’s a quick snapshot of what the buzz is all about. Every week the Robertson family of West Monroe, Louisiana gives a behind-the-scenes account of life and business. They’ve built a multi-million dollar business (and HUGE intellectual property) […]

The last couple of days I’ve been ducking in and out of InfusionCon. One of the keynote speakers yesterday was Daymond John from the hit TV show Shark Tank. He started with a $40 investment and is now worth $250 million. He has an acronym for ‘Shark”, a very simple but powerful formula. Set goals […]

I’m going to let you in on three (3) common mistakes that will absolutely KILL the effectiveness of your marketing efforts.  At GKIC, they’ve coined the term “Kopy Kryptonite” to refer to these kinds of killers, in reference to the well-known “Achilles Heel” of comic book legend Superman.  Don’t Be Boring. There’s NOTHING so deadly […]

Ever wanted to become an Author but just didn’t think you had the time?  Join us March 13th at our Arizona Marketing Association Monthly Event to Learn How You Can Gain Instant Credibility with your Audience!!! Loading the player for bNrQysB9hRY…

Yesterday, we took my Marketing Assistant, Zazu, to the veterinarian for her annual physical. Yes, even dogs need an annual physical, especially when they write a column for you and are 13 1/2 years old. In the treatment room there were signs on two walls saying, “We match PetSmart prices on Hill’s Science Diet dog […]

I love this story from GKIC’s Marketer of the Year, Walter Bergeron. Walter had a pretty damned good business going for himself down in Louisiana repairing electronics. But he had this feeling he was missing out on some real potential. While attending one of GKIC’s “Fast Implementation Bootcamps,” Walter heard Bill Glazer say this: “Look […]

Here is a question posed in the No BS Marketing Letter by a new member to Dan Kennedy: “There are so many things I can see that need done to make my business successful. How do I choose THE ONE THING TO START WITH?” Dan Kennedy’s answer was… You don’t. The desire for ‘one thing’… […]

In 2005, Robert Allen launched a movement with the publication of his book, “Multiple Streams of Income.” In it, he laid out the principle that to rely on only one stream of revenue – e.g., a paycheck – was incredibly risky. If that stream dried up, your entire life could be thrown out of kilter. […]